The third ban is devastating to craft brewers.
The Beer Association of South Africa (BASA) has issued an urgent call to President Cyril Ramaphosa to lift the blanket ban on alcohol as from 16 January.
BASA says this step is needed to ensure the survival of small business owners of craft breweries, who now find themselves on the brink of closure.
Ramaphosa announced the third alcohol ban on 28 December 2020.
The last two alcohol bans had a devastating impact on the beer industry, with an estimated 7 400 jobs lost, R14.2 billion in lost sales revenue and more than a R7.4 billion loss in taxes and excise duties.
“BASA remains aware of the severity of the crisis we face as nation as we battle Covid-19, and understands the great difficulties faced by both government and citizens as the virus spreads. And while we support all efforts to curb