After employee salaries, marketing is typically the biggest expense for most businesses.

As a business owner or marketer, don’t you want to make sure your marketing dollars are being spent in the most productive way possible? Yeah, me too.

But what often ends up happening is most businesses try different marketing tactics without a clear plan, and walk away with little success.

Or they’ll get lucky and score a big marketing win but soon find themselves unable to scale their marketing tactics, goals and strategies to drive consistent growth.

In this guide, you’ll learn how to grow your business strategically and maximize ROI generated from your marketing dollars with a well-defined marketing plan.

Don’t know how to create a marketing plan? Start with one of Venngage’s templates today. You don’t need any design skills to make a great plan that helps align your team and grow your business.


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Online shopping has steadily grown over the past few years and is expected to reach 17.5% of retail sales by 2021.

This means there’s potential for more customers, more conversions, and more online traffic. What’s not to love?

ecommerce share

Source: Statista

In order to take full advantage of the rise in online shopping (and all the perks that come with it), it’s important for your business to have a growth strategy that keeps your organization working towards goals that go beyond what the current situation is in the industry.

Having a dedicated team focusing on a business plan tailored towards what’s to come, rather than solely on what’s here, is a vital way to keep your business at the forefront of trends and changes in the market.

One of the first steps of creating a growth strategy is coming up with an effective marketing plan to align your company as well

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While a Business Plan may vary in how it is organized, it can include:

Executive Summary: This portion of the plan summarizes your company. It can include an overview of your company’s management structure, a description of your product/service, your goals, and a summary of your finances and marketing strategy.

Business Description and Mission Statement: This is a brief rundown of your business’s history, ownership, and its mission or vision statement.

Product or Service: Here you can include a breakdown of what your product or service is, its unique features, any patents you may have, as well as any future products you want to develop.

Marketing Strategy: Your marketing strategy is how you plan to get your product or service in front of customers. This is where you can include your ideas for promotion (online/traditional methods), as well as how you physically plan to sell your

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Click here for the new Action Plan Marketing Website



The More Clients Club is a complete marketing resource for self-employed professionals. It includes marketing courses, tutorials, interviews, and resources to help you attract more clients. In addition, it includes an ongoing, twice-monthly live Marketing Action Program via Zoom Video. The membership to the Club, for all this value is only $9 per month. 


Why the More Clients Club?


If you’re a self-employed professional, you know it’s challenging to consistently attract clients. How do you find them, get their attention, engage with them, and ultimately get them to hire you? Where should you put your marketing efforts and dollars? And how do you keep your marketing on track, even when facing indifference and even rejection? If you don’t solve these issues, you’ll never grow your business. But the Club can help you. 

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What is a Marketing Plan?

A marketing plan is a document that lays out the marketing efforts of a business in an upcoming period, which is usually a year. It outlines the marketing strategy, promotional, and advertising activities planned for the period.

 

Marketing Plan

 

Elements of a Marketing Plan

A marketing plan will typically include the following elements:

Marketing objectives of the business: The objectives should be attainable and measurable – two goals associated with SMART, which stands for Specific, Measurable, Attainable, Relevant, and Time-bound.

Current business marketing positioning: An analysis of the current state of the organization concerning its marketing positioning.

Market research: Detailed research about current market trends, customer needs, industry sales volumes, and expected direction.

Outline of the business target market: Business target market demographics.

Marketing activities: A list of any actions concerning marketing goals that are scheduled for the period and the indicated

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Some of the growth-stimulating measures outlined in the steel master plan include promotion of exports, particularly into the African continent.

  • Steel industry body SEIFSA says allowing companies that depend on the sector to face closure is unthinkable.
  • The steel master plan is aimed at driving growth and investment in the sector.
  • The steel industry employs around 200 000 people and companies have over the years been shedding jobs. 

Hit by years of decline, the local steel industry in “largely in survival mode”, according to an assessment contained in a new framework aimed at resuscitating the ailing sector.

The South African Steel and Metal Fabrication Master Plan 1.0 seeks to address the dire reality faced by the sector which was once counted as the key employer and growth contributor, but the rise of imports from China and slow domestic growth has hampered demand, forcing some local producers to reduce output.

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  • Morgan Stanley boosted its 2022 growth forecast to 3.4% on the likelihood of Biden’s infrastructure plan passing.
  • The economists expect spending and hiring to boom as the US reopens further through the summer.
  • Rising rent prices risk turning stronger inflation permanent as costs rebound through 2022, they say.
  • See more stories on Insider’s business page.

President Joe Biden faces a steep uphill battle to pass his infrastructure bill.

Republicans have balked at its $2.3 trillion price tag, and moderate Democrats aren’t entirely sold on its necessity. The president has held bipartisan meetings to iron out disagreements, but Democrats’ soft deadline of a July 4-passage remains ambitious.

Morgan Stanley, however, is optimistic a deal will be done. It’ll just take some more time.

Economists led by Ellen Zentner expect the president to sign an infrastructure spending package in the fourth quarter of 2021. The plan’s anticipated approval adds 0.4 points to

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Bloomberg

Asia’s Tycoons Pile Into SPACs Just as U.S. Eyes Tighter Rules

(Bloomberg) — Asia’s billionaires had only just started taking to blank-check companies, but now the SPAC boom is deflating on Wall Street.After a frenzy of listings by special purpose acquisition companies – 326 have raised over $101 billion this year — the whole pipeline is now in limbo due to regulatory overhang, including a number of deals by Asian investment firms and tycoons.Gateway Strategic Acquisition Co., backed by buyout firm Gaw Capital Advisors Ltd., Artisan Acquisition Corp., backed by New World Development Co.’s Adrian Cheng and Hony Capital Acquisition Corp. are some of the Asian SPACs that are waiting in the wings to list in the U.S.They all filed over two weeks ago, meaning they can launch the initial public offering, but have yet to do so. But they are now waiting until market sentiment improves, according to

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The priority of the Hermiston Plan Center, is to provide our membership with the most accurate information in the timeliest manner. We are continually working to expand the services we offer and better meet the needs of our community.

Our planroom facility provides members with the opportunity to view current project drawings, specs, and addenda in private workstations and on a computer. Members have the use of fax, telephone, and complete reprographic services for both large and small format printing.

Our Virtual Planroom provides our members with off-site viewing of project documents and the opportunity to stay up-to-date on projects no matter where they are.

Our services are not limited to our membership. We provide reprographic services to many of the area industries. We have the ability to do large format printing, as well as, scan large documents and convert to digital format for e-mailing and archiving. Our

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