Informative advertising is a sales and marketing approach that focuses on the task of attracting consumers by educating them on the nature and benefits of products, along with identifying the benefits derived from choosing to purchase those products. Typically, this approach focuses attention on what a given product has to offer in terms of quality and practical use rather than comparing the product to similar goods or services available in the marketplace. Advertising of this type is often used with newer products, making it easier for potential customers to quickly and easily learn what the product is, what it does, and why it would be worth the time and effort to give the product a try.

There are several benefits associated with the use of informative advertising. One has to do with the building of a solid reputation among consumers. Since the approach includes an effort to educate consumers on

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Co-authors: 71

Updated: March 1, 2021

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Article SummaryX

Before you advertise your business online, set up a website so customers can easily access information about your company. You can also advertise your website via social media sites like Facebook and Twitter by purchasing online ads. To make sure your advertising efforts are effective, try to get a sense of who your main audience is by thinking about things like the age, gender, and location of the customers you want to reach. Use this information to create a message that will draw in customers, such as by appealing to their sense of humor

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