What is a Marketing Plan?

A marketing plan is a document that lays out the marketing efforts of a business in an upcoming period, which is usually a year. It outlines the marketing strategy, promotional, and advertising activities planned for the period.

 

Marketing Plan

 

Elements of a Marketing Plan

A marketing plan will typically include the following elements:

Marketing objectives of the business: The objectives should be attainable and measurable – two goals associated with SMART, which stands for Specific, Measurable, Attainable, Relevant, and Time-bound.

Current business marketing positioning: An analysis of the current state of the organization concerning its marketing positioning.

Market research: Detailed research about current market trends, customer needs, industry sales volumes, and expected direction.

Outline of the business target market: Business target market demographics.

Marketing activities: A list of any actions concerning marketing goals that are scheduled for the period and the indicated

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Online Analytical Processing (OLAP) is a technology that is used to organize large business databases and support business intelligence. OLAP databases are divided into one or more cubes, and each cube is organized and designed by a cube administrator to fit the way that you retrieve and analyze data so that it is easier to create and use the PivotTable reports and PivotChart reports that you need.


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What is business intelligence?

A business analyst often wants to get a big picture of the business, to see broader trends based on aggregated data, and to see these trends broken down by any number of variables. Business intelligence is the process of extracting data from an OLAP database and then analyzing that data for information that you can use to make informed business decisions and take

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  • Financial services describes the various offerings within the finance industry, including money management and digital banking technology.
  • And below we’ve outlined major terms, topics, and trends to provide a high-level financial services industry overview.
  • Insider Intelligence is launching its first products – Financial Services – to help subscribers stay ahead of the technologies transforming the full spectrum of finance, including fintech, banking, and payments. Click here to learn more. 

The financial services sector is accelerating its adoption of digital technology. Paying with cash, participating in in-personal meetings with financial consultants, and even using an ATM are all fading facets of financial services.

eMarketer sectors with which financial services companies worldwide planning collaborate june 2019 of respondents 252061

76% of financial services companies plan to collaborate with other financial services organizations.

eMarketer


To help you navigate the evolving industry, we’ve outlined major terms, topics, and trends to provide a high-level financial sector overview.

What is the financial services industry?

Financial services is a broad term used

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What is a management style?

A management style describes the methods a person uses to manage an individual, meeting, project, group of people or organization. A person’s management style might inform how they organize work, make decisions, plan and use authority. You might use a variety of management styles in your professional life depending on the situation at hand.

In this article, we will discuss several common management styles, when and how each style is most effective and examples that may help you identify and improve your own style.

Related: Setting Goals to Improve Your Career

Why people use different management styles

Effective managers use different management styles to support their needs and goals at any given time. When deciding which management style to use, they might consider some of the following factors:

  • The volume of work to complete and how quickly it must be done
  • Their industry and company
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Business ethics carries significant influence in the corporate world. Not only does it change how businesses operate on a day-to-day- basis, but it also influences legislation around corporate regulation. Find out what business ethics is, why it is important, and how you can spot ethical and unethical behaviors in the workplace. 

What Is Business Ethics?

Business ethics is the study of how a business should act in the face of ethical dilemmas and controversial situations. This can include a number of different situations, including how a business is governed, how stocks are traded, a business’ role in social issues, and more.

Business ethics is a broad field because there are so many different topics that fall under its umbrella. It can be studied from a variety of different angles, whether it’s philosophically, scientifically, or legally. However, the law plays the biggest role in influencing business ethics by far.

Many businesses

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