Marketing is all about reaching your target audience at the right place and at the right time.
With more than 4.8 billion people using the internet today, internet marketing is one of the easiest and most affordable ways to reach your prospects.
Sounds like a no-brainer, right? There’s just one question.
What exactly is internet marketing?
In this column, you’ll learn how internet marketing is defined, how content marketing differs from traditional advertising, and why marketers are so excited about it.
You’ll also find examples of different types of content you can use to reach your internet marketing goals.
Ready? Let’s get to it!
Internet Marketing Explained
Internet marketing is the promotion of a company and its products or services through online tools that generate leads, drive traffic, and boost sales.
Also called online marketing or digital marketing, internet marketing relies on digital channels to distribute promotional messages.