How to resolve a contradiction
We select one of the most valuable page from the point of view of marketing and present only it to users on the site.
We remove similar pages from the user’s eyes, but leave them alive for the bot. They must be accessible from the sitemap and internal links.
So we will get traffic to it from search, but the experience of people on the site will be positive due to the correct design and the absence of duplicates.
3. Keyword research for SEO vs. keyword research for marketing
Some pages bring in a lot of traffic, but few conversions, while others are vice versa.
A contradiction arises if there is a division of labor in the product. Some are working on traffic, others on conversion.
SEO specialists, as a rule, set goals in traffic, without reference to the value of traffic for