The key to successful marketing is finding the right marketing strategy—including your message, timing, and method of communication—to reach and influence your consumers.

Defining Marketing

Marketing is the process of teaching consumers why they should choose your product or service over those of your competitors, and is a form of persuasive communication. It is made up of every process involved in moving a product or service from your business to the consumer. Marketing includes creating the product or service concept, identifying who is likely to purchase it, promoting it, and moving it through the appropriate selling channels. There are three primary purposes of marketing:

  1. Capturing the attention of your target market
  2. Persuading a consumer to purchase your product
  3. Providing the customer with a specific, low-risk action that is easy to take

If the objective of your business is to sell more products or services, then marketing is what helps you

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