Informative advertising is a sales and marketing approach that focuses on the task of attracting consumers by educating them on the nature and benefits of products, along with identifying the benefits derived from choosing to purchase those products. Typically, this approach focuses attention on what a given product has to offer in terms of quality and practical use rather than comparing the product to similar goods or services available in the marketplace. Advertising of this type is often used with newer products, making it easier for potential customers to quickly and easily learn what the product is, what it does, and why it would be worth the time and effort to give the product a try.

There are several benefits associated with the use of informative advertising. One has to do with the building of a solid reputation among consumers. Since the approach includes an effort to educate consumers on

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