- Maxine Wiehe, a chef in Johannesburg, decided to make her dream of owning her own ice-cream business a reality after being retrenched.
- A few months after opening her doors, mmmMoo’s Creamery is stocked in seven stores across Gauteng with the 125ml tubs retailing at R35.
- During the business’ busiest time, they were making up to 1 500 units each month.
When life throws you lemons make ice-cream – that’s the motto Maxine Wiehe lives by.
Last year, she found herself between the proverbial rock and a hard place.
Wiehe lost her job as a chef at a catering company and had to quickly come up with a plan.
“As soon as the president announced the lockdown, the retrenchments at the company began,” she told News24.
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The 26-year-old chef started mmmMoo’s Creamery because she always had a passion for