• Maxine Wiehe, a chef in Johannesburg, decided to make her dream of owning her own ice-cream business a reality after being retrenched.
  • A few months after opening her doors, mmmMoo’s Creamery is stocked in seven stores across Gauteng with the 125ml tubs retailing at R35.
  • During the business’ busiest time, they were making up to 1 500 units each month. 

When life throws you lemons make ice-cream – that’s the motto Maxine Wiehe lives by.

Last year, she found herself between the proverbial rock and a hard place. 

Wiehe lost her job as a chef at a catering company and had to quickly come up with a plan. 

“As soon as the president announced the lockdown, the retrenchments at the company began,” she told News24.

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