So, you’ve decided to create a YouTube channel. Great! Now, you’ll need a YouTube Marketing strategy to help you identify goals, decide on video topics, and properly promote your brand on your new channel. 

Before we dive in, it’s important to note that maintaining a YouTube channel takes a lot of time and planning. Are you ready for it?

Unlike other social networking platforms, YouTube exclusively hosts video content. You’ll need to set aside time to plan, film, edit, market, and analyze your content on a consistent basis. You’ll also need to define your brand’s goals and plan for how video can specifically help you achieve these. If you can devote an appropriate amount of time and energy to the platform, you’ll be able to create engaging, shareable content for your growing audience.

Creating a Google Account

Before you start filming video content, you’ll need to set up your

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Photo: Adobe Stock

Executive Summary

Advertising technology has built a massive technical infrastructure. The technology and motivations of advertising undergird the economy of the internet. News sites are no exception. The information we seek about our world is underpinned with, and shaped by, advertising and its needs. Journalists need to know more about these technologies, how they work, and how they influence the practice, distribution, and perception of journalism.

Advertising technology may threaten the reputation and economic viability of news publishers in various ways. Ad tech promotes a specific type of audience engagement, and its incentive structures have been shown to alter how news gets produced, potentially undermining readers’ trust in publishers to provide objective coverage. Ad tech’s push of user data through opaque systems, and in some cases deposit malware onto readers’ devices, threatens reader privacy and safety and can further damage publishers’ reputations. The slow load times and

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Around the time of B2B International’s inception in the 1990s, a key challenge we faced was explaining to potential customers that our skills as business-to-business market researchers and marketers were unique.  There was a frequent dismissal of the idea that b2b marketing – and therefore the techniques used to explore these markets – were in any meaningful way distinct from consumer marketing.

Over the past 20 years, however, b2b marketing has emerged as a discipline in its own right and divergences in marketing practice have been accentuated.  We feel it is worth reiterating the many differences between the two disciplines and, above all, pointing out the implications of these differences when it comes to implementing a business-to-business marketing strategy.

What Is B2B Marketing?

As always, we must be clear about our definitions.  What are business-to-business markets and what is B2B marketing?  To answer these questions it is useful to consider

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One of the best ways to learn about your market and customers is by asking questions. When you ask the right market research questions, you can identify opportunities to improve in your marketing strategy, operations, and industry.

You can gain insights that help you:

  • Attract your target audience
  • Stand out from competitors
  • Improve your products and services
  • Better serve your customers

To ask the best questions, it helps to break down your market research questions into the following categories:

Some market research questions will require research to find the answers. For example, you may want to know, “How do our competitors drive traffic?” Other questions you can directly ask your customers. For those questions, you can survey or interview customers to find answers and insights.

Here some examples of questions you can ask for each type of marketing research.

Market Research Questions

General market research aims to help you learn

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What truth-in-advertising rules apply to advertisers?

Under the Federal Trade Commission Act:

  • Advertising must be truthful and non-deceptive;
  • Advertisers must have evidence to back up their claims; and
  • Advertisements cannot be unfair.

Additional laws apply to ads for specialized products like consumer leases, credit, 900 telephone numbers, and products sold through mail order or telephone sales. And every state has consumer protection laws that govern ads running in that state.

What makes an advertisement deceptive?

According to the FTC’s Deception Policy Statement, an ad is deceptive if it contains a statement – or omits information – that:

  • Is likely to mislead consumers acting reasonably under the circumstances; and
  • Is “material” – that is, important to a consumer’s decision to buy or use the product.

What makes an advertisement unfair?

According to the Federal Trade Commission Act and the FTC’s Unfairness Policy Statement, an ad or business practice is unfair if:

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This article has been contributed by Kristina Žiaukė.

Social media marketing has revolutionized the way we reach potential customers. It’s all about creative storytelling. Be it persuasive copywriting or telling your story through images, social media platforms are the ideal base for getting it out there.

Whether you’re an online art teacher, feng shui consultant, florist, or artisanal baker, social media is the top platform for getting your goods and the story of what you do out to the world.

The World is Transforming

We are inherently social creatures. We love being in touch with what’s going on in others’ lives, and we love to know what’s going on around us. In days gone by, we got our information from newspapers or news shows, and socializing was done through social clubs, hanging out in cafés and bars, sports events, or even at the library, if you’re that way inclined.

As

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It’s hard to believe that the early internet excluded commerce. Nowadays, the internet is the backbone of industry, making it easier than ever to set up shop and to turn your passions into an income. But getting started is only half the battle. To keep that shop up and running, you’ll need some kind of digital advertising.

Flat design illustration of a character thinking about digital advertising
Online advertising is a broad field that gives businesses many options for earning revenue. By OrangeCrush.

The good news is that, with no printing costs, digital ads tend to run cheaper than print ads. They are also more immediate: instead of persuading a consumer to travel to a brick-and-mortar store, digital ads can take them directly to a web page to make the purchase then and there.

Despite these conveniences, digital advertising is no quick win for businesses. Every brand is vying for attention on the internet, competing with not only other ads,

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A business degree can be beneficial in nearly every industry and open the door to several career paths upon graduation. Choosing the right business major concentration can be vital to preparing you for success in the career you want, whether your passion is finance or entrepreneurship. Business degrees are offered across every level of post-secondary education—from certificate programs up to the doctoral level.

In this article, we discuss the differences between 10 business majors so you can make an informed decision about your own education.

Related: The Highest-Paying Business Majors

How to choose a business major

There are several factors to consider when choosing a business major, including:

  • Interests: Your personal interests are important when choosing a major because you will have to invest a significant amount of time in courses related to the major topic you choose. If you are naturally interested in the information you are learning it
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  • You want to make sure you prepare thoroughly before starting a business, but realize that things will almost certainly go awry. To run a successful business, you must adapt to changing situations.
  • Conducting in-depth market research on your field and the demographics of your potential clientele is an important part of crafting a business plan. This involves running surveys, holding focus groups, and researching SEO and public data.
  • Before you start selling your product or service, you need to build up your brand and get a following of people who are ready to jump when you open your doors for business.
  • This article is for entrepreneurs who want to learn the basics steps of starting a new business.

Tasks like naming the business and creating a logo are obvious, but what about the less-heralded, equally important steps? Whether it’s determining your business structure or crafting a detailed marketing strategy, the

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