Between January 2011 and January 2015, the number of job listings on Indeed containing “content marketing” or “content strategy” grew by about 350 percent; therefore, I think it’s safe to assume some of you startup founders are hiring a marketer or two.
But how many of you actually know anything about digital marketing, specifically social media marketing and/or content marketing? I’m guessing not many of you.
You’re probably thinking: Well, duh – that’s why I’m hiring someone to do it. Which makes me remember something my father told me a long, long time ago:
“Lauren, before you ever hire someone for a job, you better know how to do the job yourself.”
There’s a plethora of reasons why my father is right about this, but instead of boring you with all my arguments, I figure my time would be better spent telling you where you can quickly pick up these