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Learn more about advertising requirements for tobacco products under the Federal Food, Drug & Cosmetic Act (FD&C Act) and its implementing regulations.

Relevant Dates

For tobacco products regulated by the deeming final rule, FDA has provided a compliance period for certain labeling and advertising requirements:

  • FDA has provided a compliance date of August 10, 2018, for the required health warning statements on packages and advertisements for “covered” tobacco products and roll-your-own / cigarette tobacco products.1, 2

For deemed products, FDA has also provided a compliance period for certain modified risk tobacco product requirements.

  • November 8, 2017: Stop manufacturing tobacco products, the label, labeling, or advertising of which uses the descriptors “light,” “mild,” “low” or similar descriptors unless you have a Modified Risk Tobacco Product order in effect. (Stop distributing these modified risk tobacco products in interstate commerce by December 8, 2017.)

For all other deemed,