In the United States, there are state and federal false advertising laws that prohibit various types of deceptive advertising, misleading labeling, and similar practices. False advertising laws provide important rights for consumers, arming them with the ability to seek monetary damages when they’ve been misled.
Can you sue a company for false advertising?
Yes, you can sue for false advertising. Many states have a specific false advertising law that gives consumers the right to sue businesses for misleading them into purchasing or paying more for the company’s goods or services. Even if your state doesn’t have a false advertising law, you can still sue for common-law fraud.
What is the law’s definition of false advertising?
Generally, false advertising laws say that consumers have proved their case if they show: (a) that the advertising was false or misleading; (b) that the falsity was “material,” often meaning the company lied about something