Online shopping has steadily grown over the past few years and is expected to reach 17.5% of retail sales by 2021.
This means there’s potential for more customers, more conversions, and more online traffic. What’s not to love?
In order to take full advantage of the rise in online shopping (and all the perks that come with it), it’s important for your business to have a growth strategy that keeps your organization working towards goals that go beyond what the current situation is in the industry.
Having a dedicated team focusing on a business plan tailored towards what’s to come, rather than solely on what’s here, is a vital way to keep your business at the forefront of trends and changes in the market.
One of the first steps of creating a growth strategy is coming up with an effective marketing plan to align your company as well