ASPEN, Colo., March 23, 2021 /PRNewswire/ — In a push to revolutionize brand-to-consumer engagement, SmartMedia Technologies is launching The SmartMedia Lab: a self-service platform that allows agencies and brands to create immersive mobile advertising campaigns using its proprietary non-fungible tokens (NFTs), known as SmartMedia Objects (SMOs). The SMOs can be distributed and attributed programmatically across display, social, search and CTV to drive deeper brand engagement and produce better business outcomes. With the release of SmartMedia Objects, SMT cements the notion that NFT technology is here to stay, and expands its application across the sales and marketing funnel.

The innovative campaigns that the SmartMedia Lab can produce are only made possible by leveraging the tenants inherent to blockchain and NFTs. As a company who has been at the forefront of NFT technology since 2018, the recent buzz surrounding NFTs comes as no surprise to digital pioneer and CEO/CTO of SmartMedia

Read More

The history of advertising has experienced several major milestones – think the emergence of the printing press in the 1440s, or the huge impact of television.

Since its very first beginnings, which are thought to date back to steel carvings made by the ancient Egyptians, advertising has constantly had to adapt and change to suit new mediums and an increasingly savvy audience.

But there’s been one medium that’s had a bigger impact on advertising than anything before it.

The wonderful World Wide Web.

The internet has revolutionized advertising in the most astounding way. Not only has it changed the way ads are broadcast, but it’s changed the way consumers act towards them.

Then: Traditional Advertising

Let’s take things back to the pre-internet days. The days when advertising was carried out via cheesy infomercials on radio, fuzzy old televisions, and billboards. This was the golden era of advertising, when the whole

Read More