Definition: To call the public’s attention to your business, usually for the purpose of selling products or services, through the use of various forms of media, such as print or broadcast notices

Advertising provides a direct line of communication to your existing and prospective customers about your product or service. The purpose of advertising is to:

  • Make customers aware of your product or service;
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  • Convince customers that your company’s product or service is right for their needs;
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  • Create a desire for your product or service;
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  • Enhance the image of your company;
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  • Announce new products or services;
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  • Reinforce salespeople’s messages;
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  • Make customers take the next step (ask for more information, request a sample, place an order, and so on); and
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  • Draw customers to your business.

Your advertising goals should be established in your business plan. For

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Photo by: Acik


Ceramics can be defined as heat-resistant, nonmetallic, inorganic solids
that are (generally) made up of compounds formed from metallic and
nonmetallic elements. Although different types of ceramics can have very
different properties, in general ceramics are corrosion-resistant and
hard, but brittle. Most ceramics are also good insulators and can
withstand high temperatures. These properties have led to their use in
virtually every aspect of modern life.

The two main categories of ceramics are traditional and advanced.
Traditional ceramics include objects made of clay and cements that have
been hardened by heating at high temperatures. Traditional ceramics are
used in dishes, crockery, flowerpots, and roof and wall tiles. Advanced
ceramics include carbides, such as silicon carbide, SiC; oxides, such as
aluminum oxide, Al

2

O

3

; nitrides, such as silicon nitride, Si

3

N

4

; and many other materials, including the mixed oxide ceramics that can

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Advertising is how a company encourages people to buy their products, services or ideas. Advertising is one element of marketing, which also includes design, research and data mining.[1]

An advertisement (or “ad” for short) is anything that draws good attention towards these things. It is usually designed by an advertising agency for a sponsor or brand and made public by various media. Ads appear on television, radio, newspapers, magazines and billboards in streets and cities. Advertisers use methods that attract attention.

Advertisers influence our emotions by techniques that include stereotyping and targeting the audience: who we are. Emotions are influenced by our occupation, beliefs, personality, self esteem, lifestyle, relationships, friends, how we look and what we wear.

Edo period flyer from 1806 for a traditional medicine called Kinseitan

Commercial messages and political campaign displays have been found in the ruins of Pompeii and ancient Arabia. Lost and found advertising

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