Advertise without Discriminating | General Advertising Guidelines | Selective Advertising | Use of Fair Housing Posters | Publishers Notice | Advertising Regulations
Advertise without Discriminating
Among housing providers, it’s common knowledge that putting up a sign in front of an apartment building that says “no children” or “adults only” would be discriminating against families with children. Housing providers also need to be careful not to use ads that say, “perfect house for couple,” or “Christian family preferred.” As a general rule, ads should not contain words that express a preference based on a protected class.
A limited exception applies to renting out rooms. For example, if you are a woman and you have rooms to rent in your house, your ad for roommates may prefer females and can may exclude males. But, your ad may not prefer white females over black females, nor may it prefer non-disabled females over