DIGITAL MARKETING – one of the most frequently mentioned buzzwords in marketing.

Everybody is talking about digital marketing and professionals praise it’s the way to grow an online business.

Universities advertise their new digital marketing courses as the next big thing and in general, there is an increased demand from users to learn digital marketing.

We’ve been in the digital marketing business for more than a decade and in this introductory guide, you’ll learn what digital marketing is and how it works.

We will analyze the various digital marketing channels, examine the different digital marketing types, and show you examples of how they can work together in a digital marketing strategy.

Our goal is to help you understand the true meaning of digital marketing and equip you with the necessary knowledge and resources to build your digital marketing skills.

So, if you’re new to digital marketing and looking for

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It’s hard to believe that the early internet excluded commerce. Nowadays, the internet is the backbone of industry, making it easier than ever to set up shop and to turn your passions into an income. But getting started is only half the battle. To keep that shop up and running, you’ll need some kind of digital advertising.

Flat design illustration of a character thinking about digital advertising
Online advertising is a broad field that gives businesses many options for earning revenue. By OrangeCrush.

The good news is that, with no printing costs, digital ads tend to run cheaper than print ads. They are also more immediate: instead of persuading a consumer to travel to a brick-and-mortar store, digital ads can take them directly to a web page to make the purchase then and there.

Despite these conveniences, digital advertising is no quick win for businesses. Every brand is vying for attention on the internet, competing with not only other ads,

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What is digital media advertising and why do you need it? How do you create digital ads that are engaging to your audience? Those are the exact questions this article will answer for you today.

64% of people say they’ve been influenced to buy something by watching a video online. 52% of buying decisions can be traced back to Facebook. People spend enough time online, it could be considered their second job.

Online is where the people are. To reach them as a small business, you need to be there, build brand awareness, increasing leads, and making sales. That’s why digital advertising is so important.

But what is digital advertising? What makes digital ads effective? How can it help you grow your business?

Let’s take a look!

What is Digital Advertising?

Digital advertising is the process of publishing promotional material through online platforms such as social media, search engines,

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What is digital marketing?

Learn how digital marketing efforts drive business success in the modern world

From a general standpoint, marketing is the practice of identifying and satisfying customer needs. This is a particularly important task in the business context, as successful marketing efforts can drive inbound leads and attract a large customer case. The traditional marketing cycle involves an analysis of market orientation, product mix and business environment. Even though marketing has deep roots in business history and culture, digital marketing is a relatively new practice.

With the explosion of digital technology—including widespread and pervasive use of computers and smartphones—businesses began to experiment with new marketing tactics. Thus, digital marketing was born.

Fast forward to the present and digital marketing is as important, if not more so, than traditional marketing methods. This divide seems destined to grow wider over time, as many businesses are diverting funds from traditional to digital marketing methods. Taken

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Branding

Branding

Your brand has a story which is told through a comprehensive brand experience. Let us help you tell your story.


Brand Strategy

Brand Strategy

We help define the meaning of your brand and how to best position it for growth. Not one, but every point of contact makes your brand.


Digital Marketing

Digital Marketing

It’s not enough to make a consumer care. They must ACT. We drive revenue by finding unique and strategic avenues to increase engagement; thus sales.


Digital Strategy

Digital Strategy

Optimization and targeting on not only your website, but  every digital experience. We provide REAL value backed by REAL data.


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Logo Design

Establish your brand mark (logo / identity) and make a lasting impact on customers.  Design services for start-ups, small business and corporate.


Graphic Design

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We bring your ideas to life. At 92 West, we pull together all of the information to create visually stunning,  memorable and effective design.


Web Design

Web Design

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Award-winning digital marketing agency

Thrive is a WordPress web design and SEO company with proven results.

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We are passionate about using the power of the Internet to grow any business.
Whether it’s growing your email marketing list or selling more products through your eCommerce website, our team brings the dedication and experience for all your digital marketing needs. Our headquarters is located in Arlington, Texas, but our clients can be found nationwide. Our capabilities encompass everything in the web design and digital marketing space, including web design and hosting, SEO, social media, PPC, content writing, email marketing and more.
We sit on the cutting edge of web design principles and digital marketing best practices. Our team will create the best possible website for your business and budget and our digital marketing team will craft a strategy that’s unique to you. There are no cookie-cutter

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MIAMI: LLYC has acquired performance and digital marketing consulting firm Apache, which specializes in contributing to the transformation and growth of its clients’ businesses.

This deal allows LLYC to extend the services of its Deep Digital Business unit, which develops data analytics, deep learning and influence and digital marketing “to help clients harness the disruption caused by exponential technologies in the field of communications,” LLYC said in a statement. 

The three founding partners of Apache, Jesus Moradillo, David Martin and Luis Manuel Nuñez, will continue to run the agency’s business. They will work with LLYC chief strategy and innovation officer Adolfo Corujo and his team to incorporate their services into the firm’s evolving value proposition, which involves using innovations in corporate communications, public affairs and marketing in all its operations.

Apache will work independently for a time, maintaining its brand but identifying as part of LLYC. The long-term vision is

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Anand Sahay, CEO, Xebia
Image Credit: Supplied

Appcino is a low-code consulting and technology firm with almost a decade of experience in delivering business applications on low-code platforms enabling effective and accelerated digital transformation. Appcino is an Appian Trusted & Elite solutions partner and Salesforce Silver Consulting partner.

Appcino has delivered more than 600 enterprise apps across 100+ customers worldwide and has created multiple solution accelerators on these platforms to fast-track the overall transformation journey.

Appcino delivers business applications and automation initiatives using its substantial intellectual capital built with deep domain, technical wisdom, strong human capital, and industry leading low-code platforms.

Xebia Group is a fast-growing digital leader known for helping companies worldwide digitally transform themselves by offering high-quality cloud, data, AI, Agile, DevOps, and software consultancy. Xebia Group has successfully launched several brands and continues to expand in line with its ‘buy and build’ strategy: partnering with thought leaders

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What Is Digital Marketing?

Digital marketing is the use of the Internet, mobile devices, social media, search engines, and other channels to reach consumers. Some marketing experts consider digital marketing to be an entirely new endeavor that requires a new way of approaching customers and new ways of understanding how customers behave compared to traditional marketing.

Key Takeaways

  • Digital marketing is the use of the Internet to reach consumers.
  • Digital marketing is a broad field, including attracting customers via email, content marketing, search platforms, social media, and more.

Understanding Digital Marketing

Digital marketing targets a specific segment of the customer base and is interactive. Digital marketing is on the rise and includes search result ads, email ads, and promoted tweets – anything that incorporates marketing with customer feedback or a two-way interaction between the company and customer.

Internet marketing differs from digital marketing. Internet marketing is advertising that is solely

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Having a Hard Time Finding the Right Digital Marketing Agency to Work for Your Business?

We assume the goal for you is to be a partner with the best digital marketing agency that you can afford. We worked hard to position our company as one of the top digital marketing firms of choice. Why choose us over other digital marketing agencies?

Getting it Right the First Time

Partnering with a digital marketing company is usually long-term. All too often, we hear stories of clients who got stuck in a relationship with companies whose efforts have little to no effect on their business’ bottom-line.

After spending time, energy, money, and other valuable resources with little or no Return on Investment (ROI), they are left with no choice but to terminate the relationship. That doesn’t have to be your story. You can avoid the pain and the loss that comes

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