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All activities a company conducts in order to acquire and retain customers or clients. This may include basic courtesies like returning phone calls and taking meetings. It may also refer to a large, expensive campaign to encourage as many people as possible to buy a certain product. Marketing techniques in the latter instance include buying advertisements in the media, receiving endorsements from well-known experts and/or personalities, and generally aggressively pushing the product onto the target audience.

Farlex Financial Dictionary. © 2012 Farlex, Inc. All Rights Reserved


the managerial process of identifying customer requirements and satisfying them by providing customers with appropriate products in order to achieve the organization’s objectives. Marketing goes beyond merely selling what the firm produces, but starts by identifying underlying consumer needs through MARKETING RESEARCH; generating products which satisfy these needs through NEW PRODUCT

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When you want to grow your brand or sell your stuff, email marketing is one of the most popular—and effective—tools around for marketing campaigns. In this article we’ll discuss how email marketing – and the usage of promotional emails – can help you to grow your business, and we’ll give you a few tips to help you get started with a successful email marketing campaign.

What is email marketing?

Email marketing is a powerful marketing channel, a form of direct marketing as well as digital marketing, that uses email to promote your business’s products or services. It can help make your customers aware of your latest items or offers by integrating it into your marketing automation efforts. It can also play a pivotal role in your marketing strategy with lead generation, brand awareness, building relationships or keeping customers engaged between purchases through different types of marketing emails.

A brief history

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Marketing deals with the application of ideas and procedures employed to analyse and predict consumer requirements and preferences, to gauge the feasibility of promotional strategies and modify these to comply with the requirements of maximum consumer satisfaction.

Thus, marketing contributes towards increasing sales, revenues and profits, through providing insights into consumer behaviour.

Marketing as an analytical tool

Marketing methodologies and procedures provide the businesses with an assessment scale to obtain qualitative and quantitative data concerning consumer behaviour and demographics and make it the basis of their promotional strategies.

Eventually, the term marketing may be broadly explained as the directive force behind a company’s selling and buying decisions and endeavours.

Marketing is more than promotion

In various circles, marketing is wrongly considered as a substitute term used to explain promotion and advertising. Though promotion and advertising are two of the most dominant aspects of marketing, the complete definition of marketing includes

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Definition of MarketingLast month at the TS2 Show I taught a class about lessons learned as a trade show marketer.  After all the other students had left, a young exhibit manager approached me and asked, “Everybody in my company thinks of me as the trade show guy.  How do I make them think of me as the marketing guy?”

He’s certainly not alone in his quest to grow more into a marketing role.  To get into marketing, it helps to understand what exactly marketing is.  So here are 10 experts’ definitions of marketing, plus for good measure my reactions to the strengths and weaknesses of their definitions.

  1. “Marketing is the process by which companies create customer interest in products or services. It generates the strategy that underlies sales techniques, business communication, and business development.  It is an integrated process through which companies build strong customer relationships and create value for their customers
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An advertising campaign is a specifically designed strategy that is carried out across different mediums in order to achieve desired results such as increased brand awareness, increased sales, and improved communication within a specific market. All of this is accomplished through advertising.


Many entrepreneurs think carrying out an advertising campaign means simply creating an ad. However, they are mistaken. For advertising to yield the best results, it’s crucial to be well organized right from the start.


If you’re considering launching an advertising campaign, we recommend you get in contact with a specialist in the medium you’re interested in. An online advertising agency specifically geared towards digital marketing is your best bet and the best way to achieve your desired results.


Furthermore, you’ll be able to both optimize your budget and access metrics related to the evolution of actions.

What is An Advertising Campaign Strategy and Examples

7 Keys for Launching a Successful Advertising Campaign


1. Set a

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Definition: The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market. The 4Ps make up a typical marketing mix – Price, Product, Promotion and Place. However, nowadays, the marketing mix increasingly includes several other Ps like Packaging, Positioning, People and even Politics as vital mix elements.

Description: What are the 4Ps of marketing?

Price: refers to the value that is put for a product. It depends on costs of production, segment targeted, ability of the market to pay, supply – demand and a host of other direct and indirect factors. There can be several types of pricing strategies, each tied in with an overall business plan. Pricing can also be used a demarcation, to differentiate and enhance the image of a product.

Product: refers to the item actually being sold. The product must deliver a minimum

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Any medium that can take a message from an organization to a potential consumer can be used for advertising. Of course, the most popular media are television, radio, the Internet and print, such as newspaper, magazines, etc. Television is popular because of its large reach, but it is also costly. The 2012 Super Bowl was watched by over 111 million people, and companies that wanted a 30-second commercial during that game paid an average of $3.5 million.

Print and radio advertising can be considerably cheaper than television, but they reach much fewer people. The Internet is becoming a very popular advertising medium, not only because the cost is reasonable, but because the reach cannot only be large, but it can also be very specific. Search engines like Google and social networking sites like Facebook and LinkedIn are able to use data about their users to place advertisements in front of

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When it comes to magazine advertising, most people think of the
large, glossy, national publications full of big brand advertisers.
And it may seem like your own business doesn’t belong alongside the
“big guys,” especially if you don’t sell your product outside a
one-hundred-mile radius–or even outside of your own state. But
that’s just not the case.

In fact, it’s quite possible the next time you open one of those
national magazines to see an ad for a business that’s right in your
own town that just has that one location. That’s because, like a
lot of other forms of advertising, many national magazines have
local sections aimed at smaller businesses. Of course, these local
sections are a bit larger than what you may be used to, covering
such areas as the “Northeast” or the “Southwest” parts of the
United States. So while you’ll be reaching people way outside your

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Marketing > Market Definition

Market Definition

In marketing, the term market refers to the group of consumers or organizations that is interested in the product, has the resources to purchase the product, and is permitted by law and other regulations to acquire the product. The market definition begins with the total population and progressively narrows as shown in the following diagram.

Market Definition
Conceptual Diagram

Beginning with the total population, various terms are used to describe the market based on the level of narrowing:

  • Total population

  • Potential market – those in the total population who have interest in acquiring the product.

  • Available market – those in the potential market who have enough money to buy the product.

  • Qualified available market – those in the available market who legally are permitted to buy the product.

  • Target market – the segment of the qualified available market that the firm has decided to

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Marketing is a business term that experts have defined in dozens of different ways. In fact, even at company level people may perceive the term differently. Basically, it is a management process through which products and services move from concept to the customer. It includes identification of a product, determining demand, deciding on its price, and selecting distribution channels. It also includes developing and implementing a promotional strategy incorporating both outbound and inbound marketing.

Collins Dictionary has the following definition of the term:

“Marketing is the organization of the sale of a product, for example, deciding on its price, the areas it should be supplied to, and how it should be advertised.”

Below is the American Marketing Association’s definition:

“Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”

Marketing refers to the

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