Snoop Dogg is joining Def Jam as a strategic consultant.
The ‘Drop It Like It’s Hot’ hitmaker will be working at the record label in a newly-created role as Executive Creative and Strategic Consultant, which will see him work across their executive team and artist roster, with an “immediate focus” on A&R and creative development.
Snoop is thrilled to have been offered the chance to work with the label, who he hailed as the “holy grail of hip-hop”.
He said in a video announcement: “Now, you may wonder why, so late in my career, would I wanna work for Def Jam Records.
“Well lemme tell ya, as a young rapper, Def Jam was the holy grail of hip-hop.”
After reflecting on the label’s legacy of great music as clips of artists including Public Enemy, the Beastie Boys and Ludcaris played, Snoop has vowed to give their current roster the benefit