An animated illustration showcasing three different types of visual advertising techniques on a billboard.

Some of the most common advertising techniques include emotional appeal, bandwagon pressuring (AKA bandwagon advertising), endorsements and social proof as well as weasel words. 

In this guide, we’re going to share 23 of the most common techniques when it comes to advertising. 

We’ve got a lot to cover, so let’s get started.

 

20+ Commonly Used Advertising Techniques

Technique #1: Color Psychology

Technique #2: Composition

Technique #3: Rule of Thirds and The Golden Mean

Technique #4: Focal Point

Technique #5: Visual Path

Technique #6: Typographic Composition

Technique #7: Repetition

Technique #8: Body Language

Technique #9: Direct Gaze

Technique #10: Three-Quarter Gaze

Technique #11: Point of View

Technique #12: Behind-the-Scenes

Technique #13: Association

Technique #14: Symbolism

Technique #15: Anthropomorphism

Technique #16: Emotional Appeal

Technique #17: Bandwagon Pressuring

Technique #18: Storytelling

Technique #19: Social Proof

Technique #20: Fantasy

Technique #21: Animation and Motion Graphics

Technique #22: Artificial Reality

Technique #23: Social Media Influencers

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