What is Marketing?

Marketing DefinitionsMarketing comes in a wide variety of flavors based on audience, media platform and business. Here are 72 Marketing Definitions to help you understand today’s evolving and dynamic marketplace.
(BTW–Here are 13 states of marketing and hot marketing tips to use them.)

Therefore, it’s no surprise that marketers define what they do differently.

Inspired by the 31 PR Definitions, here’s a roundup of 72 marketing definitions by experienced practitioners across different specialties.

Marketing Definitions

To start, here are explanations from the American Marketing Association (AMA), marketing’s professional organization, and Dr. Philip Kotler, the author of business school marketing classics. They’re followed by the other marketing definitions in alphabetical order by author’s last name.

  1. According to the American Marketing Association (AMA) Board of Directors, Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners,
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