How sports marketing is pivoting to energize a younger fanbase and the role the Red Sox will play
What kind of power can a World Series ring wield? Think of it like this: For nearly a century, no sports franchise dealt with more apathy, more frustration, and more heartache than Boston’s beloved Red Sox. There was the deal that jettisoned Babe Ruth to the Yankees, a bounding ball that squeaked under the glove of Bill Buckner, and of all things, a cursed Billy Goat. Sure they had Fenway Park, the Monster, and Pesky’s Pole. But you don’t play the games to dance in the shadows of your competitors.You play for parades.
“The best marketing campaign is a World Series victory.”
That’s Adam Grossman, the CMO of the Boston Red Sox, one of Major League Baseball’s most iconic, prideful and tortured franchises. Adam joined the