Written by Charly Jaffe on Feb 10 2015
Marketing and advertising play a huge role in shaping our society — the way we see, think, understand and act. With over $180 billion spent on US advertising last year, the average American is exposed to over an hour of TV commercials, and as many 5,000 ads every day. The advertising we’re constantly consuming paints a picture of society, thus shaping how we view ourselves and what many aspire to.
When advertising promotes unhealthy behaviors it can have very real, very negative effects. It has hurt our children, the American Psychological Association concluded, finding a link between increased unhealthy food advertisements and rising childhood obesity, and connection between tobacco and alcohol advertisements and underage smoking and drinking.
Even more profound than influencing our consumption behavior, advertising has the ability to shape our aspirations. A great deal of damage can be