What Does a Career in Advertising Entail?


Advertising Degrees and Careers At-a-Glance

On a basic level, advertising professionals create, sell, and measure the effectiveness of advertising campaigns. Creative professionals, such as copywriters and art directors, and business-oriented professionals, such as brand managers and product managers, all play important roles in the effectiveness of ad campaigns. While most advertising professionals work for agencies, they may also work for newspapers, magazines and radio. There are also a large number of freelancers in the business. While there are associate degree programs available, entry-level jobs in advertising typically require a bachelor’s degree.


Advertising Degrees and Careers In-Depth

A four-year advertising degree program entails both the arts and sciences, combining courses in visual design and copywriting with those in communication, psychology and marketing. Subjects such as consumer psychology and strategic analysis prepare graduates for employment in advertising agencies, public relations firms and media companies. For

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Marketing careers involve more than just advertising. Find out if marketing is a good career for you by exploring the types of careers you can pursue and salaries you can expect.

What Is Marketing?

Think about the last time you drove your car, checked your email, rode public transportation, or took a walk. When you looked around, you probably saw a display for a product of some kind–a window display, a print advertisement, or an offer for a research survey. That’s marketing in action: the act of promoting a product or service for consumption by the public.

Marketing isn’t limited to the outside world, and by the time you finish reading an article on a website, you’ve probably seen several instances of marketing, whether it’s a dedicated ad or your recent browsing history reminding you of that cool new toy you left in your cart. Marketing can happen just about

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