If you love everything about creating and selling a new product to the audience of your choice, becoming a marketing major might be right up your alley. Marketing majors study the art and science of figuring out what people want; armed with that knowledge, they create, optimize and promote products and services to sell to a target demographic.

What does marketing actually entail? Here’s what you need to consider.

What is a marketing major?

“Marketing” is an umbrella term for anything dealing with the creation of a product or service and its subsequent branding in the hopes of getting people to buy or interact with it. Because there are so many different parts to marketing, marketing majors spend a lot of time learning about various parts of the process before concentrating and honing in on a particular area of study.

Your classes as a marketing major can vary greatly depending

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Marketing careers involve more than just advertising. Find out if marketing is a good career for you by exploring the types of careers you can pursue and salaries you can expect.

What Is Marketing?

Think about the last time you drove your car, checked your email, rode public transportation, or took a walk. When you looked around, you probably saw a display for a product of some kind–a window display, a print advertisement, or an offer for a research survey. That’s marketing in action: the act of promoting a product or service for consumption by the public.

Marketing isn’t limited to the outside world, and by the time you finish reading an article on a website, you’ve probably seen several instances of marketing, whether it’s a dedicated ad or your recent browsing history reminding you of that cool new toy you left in your cart. Marketing can happen just about

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