CHICAGO–(BUSINESS WIRE)–Affinitiv, the leading provider of data-driven marketing and software solutions to the automotive market, announces today the rebranding of Caldwell & Kerr Advertising to Affinitiv Advertising. Caldwell & Kerr Advertising, a full-service digital agency focusing on the automotive industry, has been part of Affinitiv since its acquisition in 2018 and now has rebranded the company name and logo to Affinitiv Advertising to match its parent company.
Affinitiv Advertising offers 20 years of experience with retail automotive marketing and advertising. The agency represents over 300 automotive dealerships nationwide, including large dealer groups included in the Fortune 500 and Automotive News Top 125. Affinitiv Advertising is the original TraDigital Agency™ that combines cross-media optimization strategies, digital television, and award-winning design and production services. The agency has a 98% client retention rate year after year and will continue maximizing leads to capture new audiences and deliver strong results.