But even as a steady drumbeat of household names like The North Face (VFC), Pfizer (PFE) and Levi Strauss (LEVI) have joined the pressure campaign over the social network’s handling of hate speech and misinformation, the vast majority of Facebook (FB)‘s biggest advertisers — the ones with presumably the most leverage — have stayed quiet.
A CNN Business analysis of Facebook’s top advertisers, based on data from market research firm Pathmatics, reveals that most of the 100 biggest ad spenders on the platform have not joined the boycott. The list of companies that have yet to pause advertising on Facebook includes Walmart (WMT), American Express (AXP) and Home Depot (HD).
Of the 25 largest spenders on Facebook ads last year, only three companies — Microsoft (MSFT), Starbucks (SBUX
Read More