If you love everything about creating and selling a new product to the audience of your choice, becoming a marketing major might be right up your alley. Marketing majors study the art and science of figuring out what people want; armed with that knowledge, they create, optimize and promote products and services to sell to a target demographic.

What does marketing actually entail? Here’s what you need to consider.

What is a marketing major?

“Marketing” is an umbrella term for anything dealing with the creation of a product or service and its subsequent branding in the hopes of getting people to buy or interact with it. Because there are so many different parts to marketing, marketing majors spend a lot of time learning about various parts of the process before concentrating and honing in on a particular area of study.

Your classes as a marketing major can vary greatly depending

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Marketing is the process of interesting potential customers and clients in your products and/or services and persuading them to choose them over those of your competitors.

The key word in this marketing definition is “process”. Marketing involves researching, promoting, selling, and distributing your products or services (the four P’s of marketing — Product, Price, Promotion, and Place).

It’s a huge topic, which is why there are tomes written on marketing, and why you can take a four-year marketing degree.

Whether you’re running a large corporation or a small business, marketing involves everything you do to get your potential customers and your product or service together.

The purpose of marketing is to drive sales. Good marketing can get potential customers through the door or onto the website and even put a product into a potential customer’s hands, but it’s not successful marketing until the customer has bought it.

6 Keys to

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