I’ve always been a little leery of proclaiming anything “the best.” I never declared anyone my best friend as a kid because I was afraid my other friends might assume I thought less of them.

So it was a little difficult for me to come up with just one “best” advertisement of all time — which is why there are 18 in this post instead.

What makes these some of the best ads of all time?

Because of the impact they had on the growth of the brand, and because they manage to hit on some universal truth that allows us to remember these campaigns years after they first began. In fact, some of us might not have even been alive when these campaigns first aired.

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But to know what makes an advertisement great, you first need to know how an advertisement is defined.

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Advertising is a form of communication that is sponsored and has a message promoting or selling or trying to sell a product or service or an idea. It is classified as a form of marketing communication.

Thomas J. Barratt is known as the father of modern advertising. Guest in London he was working for Pears Soap Company. He devised an effective advertising campaign for the product which involves the use of images slogans phrases and catchphrases possibly the first time.

One of the slogans “Good Morning! Have you used Pears’ soap?” was very popular in its day. Since then advertisement has expanded and grown exponentially. Today there are different forms and methods of advertisement which are utilized by marketers to promote or sell their product or service. Let’s take a look one by one.

10 Types of advertising

Advertising - 1

1) Online Advertising

Online advertisings or digital advertisings as a form in

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