First Research Industry Profiles Are Now Part of D&B Hoovers!

First Research Industry Profiles are now part of D&B Hoovers.Individual reports will not be available after September 30,2020.

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Discover unique opportunities hidden in more than 1000 industry segments! First Research is the leading provider of market analysis tools that help sales and marketing teams perform faster and smarter, open doors and close more deals. See how First Research services can be tailored to your needs:

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A La Carte Reports

The complete suite of First Research tools provides:

  • Unlimited access to downloadable market analysis
  • Complete
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Strategic Management > BCG Matrix

The BCG Growth-Share Matrix

The BCG Growth-Share Matrix is a portfolio planning model developed by Bruce Henderson of the Boston Consulting Group in the early 1970’s. It is based on the observation that a company’s business units can be classified into four categories based on combinations of market growth and market share relative to the largest competitor, hence the name “growth-share”. Market growth serves as a proxy for industry attractiveness, and relative market share serves as a proxy for competitive advantage. The growth-share matrix thus maps the business unit positions within these two important determinants of profitability.

BCG Growth-Share Matrix

This framework assumes that an increase in relative market share will result in an increase in the generation of cash. This assumption often is true because of the experience curve; increased relative market share implies that the firm is moving forward on the experience curve

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The priority of the Hermiston Plan Center, is to provide our membership with the most accurate information in the timeliest manner. We are continually working to expand the services we offer and better meet the needs of our community.

Our planroom facility provides members with the opportunity to view current project drawings, specs, and addenda in private workstations and on a computer. Members have the use of fax, telephone, and complete reprographic services for both large and small format printing.

Our Virtual Planroom provides our members with off-site viewing of project documents and the opportunity to stay up-to-date on projects no matter where they are.

Our services are not limited to our membership. We provide reprographic services to many of the area industries. We have the ability to do large format printing, as well as, scan large documents and convert to digital format for e-mailing and archiving. Our

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License Requirements

The state of Oregon doesn’t have a general business license.
However, many occupations and business activities require special licenses, permits or certifications from state agencies or boards.

The state of Oregon offers a searchable online
license dire​ctory,
a directory of over 1,100 licenses,
permits and certifications. ​

Check Local License Requirements

Local Requirements

Cities and counties may require a license for businesses operating in their jurisdictions. If your business is located within the city limits,
check
city offices to see if a local business license is required. If there is no specific listing for business licenses in your directory, the city hall information number is an appropriate initial contact.

Licensing offices for the following cities are:

Portland Bureau of Licenses  |  503-823-5157

111 SW Columbia St., Ste. 600

Portland, OR 97201-5840

 

Salem Permit Application Center | 503-588-6256

555 Liberty Street SE, Room 320

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Advertising is a form of communication that is sponsored and has a message promoting or selling or trying to sell a product or service or an idea. It is classified as a form of marketing communication.

Thomas J. Barratt is known as the father of modern advertising. Guest in London he was working for Pears Soap Company. He devised an effective advertising campaign for the product which involves the use of images slogans phrases and catchphrases possibly the first time.

One of the slogans “Good Morning! Have you used Pears’ soap?” was very popular in its day. Since then advertisement has expanded and grown exponentially. Today there are different forms and methods of advertisement which are utilized by marketers to promote or sell their product or service. Let’s take a look one by one.

10 Types of advertising

Advertising - 1

1) Online Advertising

Online advertisings or digital advertisings as a form in

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Marketing, the sum of activities involved in directing the flow of goods and services from producers to consumers.

Marketing’s principal function is to promote and facilitate exchange. Through marketing, individuals and groups obtain what they need and want by exchanging products and services with other parties. Such a process can occur only when there are at least two parties, each of whom has something to offer. In addition, exchange cannot occur unless the parties are able to communicate about and to deliver what they offer. Marketing is not a coercive process: all parties must be free to accept or reject what others are offering. So defined, marketing is distinguished from other modes of obtaining desired goods, such as through self-production, begging, theft, or force.

Marketing is not confined to any particular type of economy, because goods must be exchanged and therefore marketed in all economies and societies except perhaps

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KUALA LUMPUR: Phamaniaga Bhd has the capacity to manufacture two million doses of COVID-19 vaccine developed by Sinovac Life Sciences Co Ltd per month beginning March this year.

Group managing director Datuk Zulkarnain Md Eusope said the vaccine would be the first to be manufactured in Malaysia at the small volume injectable high-tech plant owned by Pharmaniaga‘s wholly-owned subsidiary, Pharmaniaga LifeSciences Sdn Bhd, in Puchong.

He said the group would invest RM3 million to retrofit the plant to enable the production of the vaccine.

“We are very confident in carrying out the task successfully because our technical experts have been working on setting up a halal vaccine plant in Malaysia since 2017.

“When the COVID-19 spread around the world early last year, we immediately chanelled our team to work with our global partners, including Sinovac on the fill and finish manufacturing activity and technology transfer to speed up the

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Industry vs. Sector: An Overview

Although they may seem the same, the terms industry and sector have slightly different meanings. Industry refers to a much more specific group of companies or businesses, while the term sector describes a large segment of the economy.

The terms industry and sector are often used interchangeably to describe a group of companies that operate in the same segment of the economy or share a similar business type. The term sector often refers to a larger, general part of the economy, while the word industry is much more specific.

These two terms are sometimes reversed. But the general idea remains: one breaks the economy down into a few general segments while the other further categorizes those into more specific business activities. In the stock market, the generally accepted terminology cites a sector as a broad classification and an industry as a more specific one.

Key

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Definition: Advertising is a means of communication with the users of a product or service. Advertisements are messages paid for by those who send them and are intended to inform or influence people who receive them, as defined by the Advertising Association of the UK.

Description: Advertising is always present, though people may not be aware of it. In today’s world, advertising uses every possible media to get its message through. It does this via television, print (newspapers, magazines, journals etc), radio, press, internet, direct selling, hoardings, mailers, contests, sponsorships, posters, clothes, events, colours, sounds, visuals and even people (endorsements).

The advertising industry is made of companies that advertise, agencies that create the advertisements, media that carries the ads, and a host of people like copy editors, visualizers, brand managers, researchers, creative heads and designers who take it the last mile to the customer or receiver. A company that needs

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