The key to successful marketing is finding the right marketing strategy—including your message, timing, and method of communication—to reach and influence your consumers.

Defining Marketing

Marketing is the process of teaching consumers why they should choose your product or service over those of your competitors, and is a form of persuasive communication. It is made up of every process involved in moving a product or service from your business to the consumer. Marketing includes creating the product or service concept, identifying who is likely to purchase it, promoting it, and moving it through the appropriate selling channels. There are three primary purposes of marketing:

  1. Capturing the attention of your target market
  2. Persuading a consumer to purchase your product
  3. Providing the customer with a specific, low-risk action that is easy to take

If the objective of your business is to sell more products or services, then marketing is what helps you

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Asian woman smiling and looking at her laptop

Take control of your energy costs, check your usage data, and pay your bills with a suite of tools for your business in My Account.

 

Financial assistance during COVID-19

We understand that many businesses are facing new and unforeseen challenges due to COVID-19. To help during this difficult time, we’re suspending service disconnections for nonpayment and waiving late fees. Find out more on our Response to COVID-19 page.

If you are a small business customer, you also qualify for suspended service disconnection for nonpayment and waiver of late fees. For more information, visit our Small Business Resources page.

Form W‐9 – Request for Taxpayer Identification Number and Certification

Business customers may now download signed W‐9 forms. Learn More >

Wildfire Safety

To reduce wildfire threats and improve safety, we are working to bolster wildfire prevention, put in place new and enhanced safety measures and make the electric system more resilient.

Energy

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Referencing a Book (Monograph)

Please fill out
ALL the details below, then click the button to generate your
reference in the correct format.

About This Tool

If
you’re a student and have ever had to write Reports, Essays or Theses, you
will have had to reference what you have used in your
report. If you mention something that someone else has
written, you need to give them credit.

The
Harvard Referencing System is one of the
preferred layouts for these references. It is a
relatively strict way of arranging the bibliographical
information.

This
tool takes in the raw information – author, title, year
of publication – and creates the reference in the
correct form.

You
can then highlight and copy this into the bibliography section of your report.

You then reference this next to the relevant section within your essay in the format (Author, Year) such as (Smith, 2005).

e.g.

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Organization undertaking commercial, industrial, or professional activity

Business is the activity of making one’s living or making money by producing or buying and selling products (such as goods and services).[1][2][need quotation to verify][3][4] Simply put, it is “any activity or enterprise entered into for profit.”[5]

Having a business name does not separate the business entity from the owner, which means that the owner of the business is responsible and liable for debts incurred by the business. If the business acquires debts, the creditors can go after the owner’s personal possessions. A business structure does not allow for corporate tax rates. The proprietor is personally taxed on all income from the business.

The term is also often used colloquially (but not by lawyers or by public officials) to refer to a company. A company, on the other hand, is a separate legal entity

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Background

T-shirts are durable, versatile garments with mass appeal that may be worn
as outerwear or underwear. Since their creation in 1920, T-shirts have
evolved into a two-billion dollar market. T-shirts are available in a
variety of colors, patterns, and styles, such as the standard crew neck
and V-neck, as well as tank tops and scoop necks. T-shirt sleeves may be
short or long, capped, yoked, or raglan. Additional features include
pockets and decorative trim. T-shirts are also popular garments on which
to display one’s interests, tastes, and affiliations using
customized screen prints or heat transfers. Printed shirts may feature
political slogans, humor, art, sports, as well as famous people and
places. T-shirts are also inexpensive promotional vehicles for products
and special events.

T-shirts fit just about anyone in any size, from infants to seniors. Adult
sizes are generally small, medium, large, and extra-large, while sizes for
toddlers are detennined

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TipRanks

The Bottom Is in for These 2 Stocks? Analysts Say ‘Buy’

Today, we’re looking at two small-cap biotech firms whose stocks have struck a rut. Each company has hit a recent clinical setback that sent the share price falling, erasing previous gains and sending it back down to low levels. Setbacks of this sort are not uncommon in the biotech industry, and in fact highlight the risk and speculative nature of the industry. So what should investors do, when a stock collapses? Is this a matter of poor fundamentals? And has the stock’s price found its low point yet? That’s where the Wall Street pros come in. Noting that each is set to take back off on an upward trajectory, some 5-star analysts see an attractive entry point for both. Using TipRanks’ database, we found out that these two tickers have earned Moderate or Strong Buy consensus ratings from

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Background

Polyester is a synthetic fiber derived from coal, air, water, and
petroleum. Developed in a 20th-century laboratory, polyester fibers are
formed from a chemical reaction between an acid and alcohol. In this
reaction, two or more molecules combine to make a large molecule whose
structure repeats throughout its length. Polyester fibers can form very
iong molecules that are very stable and strong.

Polyester is used in the manufacture of many products, including clothing,
home furnishings, industrial fabrics, computer and recording tapes, and
electrical insulation. Polyester has several advantages over traditional
fabrics such as cotton. It does not absorb moisture, but does absorb oil;
this quality makes polyester the perfect fabric for the application of
water-, soil-, and fire-resistant finishes. Its low absorbency also makes
it naturally resistant to stains. Polyester clothing can be preshrunk in
the finishing process, and thereafter the fabric resists shrinking and
will not stretch out

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