by Anandan Padmanabhan
Marketers hold in their hands the power to enhance the consumer experience using rapidly emerging technology—such as machine-learning and artificial intelligence.
Three Ways Snapchat Is Changing the Marketing Landscape
by Chris GomersallNow is the time to capitalize on Snapchat, because it provides an invaluable advantage in today’s competitive landscape: It offers something new and creative to audiences that are being bombarded with brand messages everywhere they turn. more
Follow This One New Trend, and You Will Be Found Online
by Maris CallahanIf you want to help people find and remember your brand online, you need a digital identity that stands out. Harness the availability of hundreds of new domains (think “mybrand.marketing”) to tell the world who you are and what business you’re in. more
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