Branding & Performance Advertising | Web, App & OEM Monetization | Affinity


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ad tech company.

We create
user engagement products
for digital media.

We are fanatic about
user experience.

We are a Google Certified Channel Partner!

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Business Units

A brand marketing platform that delivers high-impact user engagements on mobile.

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A performance marketing platform that powers user engagement through native ad formats across multiple touchpoints on mobile OEMs.

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A performance marketing platform that autocorrects browsing errors, thereby preventing loss of business to competitors and wastage of offline media budgets.

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Innovative and Pragmatic technology that allows online publishers yield incremental revenue.

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An ad operations assistant that grows revenue for content publishers by solving complex operational challenges.

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The key to successful marketing is finding the right marketing strategy—including your message, timing, and method of communication—to reach and influence your consumers.

Defining Marketing

Marketing is the process of teaching consumers why they should choose your product or service over those of your competitors, and is a form of persuasive communication. It is made up of every process involved in moving a product or service from your business to the consumer. Marketing includes creating the product or service concept, identifying who is likely to purchase it, promoting it, and moving it through the appropriate selling channels. There are three primary purposes of marketing:

  1. Capturing the attention of your target market
  2. Persuading a consumer to purchase your product
  3. Providing the customer with a specific, low-risk action that is easy to take

If the objective of your business is to sell more products or services, then marketing is what helps you

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Referencing a Book (Monograph)

Please fill out
ALL the details below, then click the button to generate your
reference in the correct format.

About This Tool

If
you’re a student and have ever had to write Reports, Essays or Theses, you
will have had to reference what you have used in your
report. If you mention something that someone else has
written, you need to give them credit.

The
Harvard Referencing System is one of the
preferred layouts for these references. It is a
relatively strict way of arranging the bibliographical
information.

This
tool takes in the raw information – author, title, year
of publication – and creates the reference in the
correct form.

You
can then highlight and copy this into the bibliography section of your report.

You then reference this next to the relevant section within your essay in the format (Author, Year) such as (Smith, 2005).

e.g.

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City in Oregon, United States

Boardman is a city in Morrow County, Oregon, United States on the Columbia River and Interstate 84. As of the 2010 census the population was 3,220. It is currently the largest town in Morrow County, Oregon

History[edit]

Boardman was homesteaded in 1903 by Samuel H. Boardman,[6] the first superintendent of the Oregon State Parks System.[7] Boardman and his wife worked for 13 years to develop irrigation for their land; during those years his wife taught school, and Boardman at times worked on railroad construction projects. The Union Pacific Railroad passed through Boardman, where it had a station. The community was platted in 1916 at about the same time Samuel Boardman went to work for the Oregon State Highway Department and became involved in the development of roadside parks.[6]

The Boardman post office opened in 1916.[6] The city was

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License Requirements

The state of Oregon doesn’t have a general business license.
However, many occupations and business activities require special licenses, permits or certifications from state agencies or boards.

The state of Oregon offers a searchable online
license dire​ctory,
a directory of over 1,100 licenses,
permits and certifications. ​

Check Local License Requirements

Local Requirements

Cities and counties may require a license for businesses operating in their jurisdictions. If your business is located within the city limits,
check
city offices to see if a local business license is required. If there is no specific listing for business licenses in your directory, the city hall information number is an appropriate initial contact.

Licensing offices for the following cities are:

Portland Bureau of Licenses  |  503-823-5157

111 SW Columbia St., Ste. 600

Portland, OR 97201-5840

 

Salem Permit Application Center | 503-588-6256

555 Liberty Street SE, Room 320

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Marketing, the sum of activities involved in directing the flow of goods and services from producers to consumers.

Marketing’s principal function is to promote and facilitate exchange. Through marketing, individuals and groups obtain what they need and want by exchanging products and services with other parties. Such a process can occur only when there are at least two parties, each of whom has something to offer. In addition, exchange cannot occur unless the parties are able to communicate about and to deliver what they offer. Marketing is not a coercive process: all parties must be free to accept or reject what others are offering. So defined, marketing is distinguished from other modes of obtaining desired goods, such as through self-production, begging, theft, or force.

Marketing is not confined to any particular type of economy, because goods must be exchanged and therefore marketed in all economies and societies except perhaps

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What Is Marketing?

Marketing refers to activities a company undertakes to promote the buying or selling of a product or service. Marketing includes advertising, selling, and delivering products to consumers or other businesses. Some marketing is done by affiliates on behalf of a company.

Professionals who work in a corporation’s marketing and promotion departments seek to get the attention of key potential audiences through advertising. Promotions are targeted to certain audiences and may involve celebrity endorsements, catchy phrases or slogans, memorable packaging or graphic designs and overall media exposure.

Key Takeaways

  • Marketing refers to all activities a company does to promote and sell products or services to consumers.
  • Marketing makes use of the “marketing mix,” also known as the four Ps—product, price, place, and promotion.
  • At its core, marketing seeks to take a product or service, identify its ideal customers, and draw the customers’ attention to the product or service
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