Wake up at an ungodly hour. Drive to the office through total gridlock, streets jammed with other half-asleep commuters. Slog through email after mind-numbing email until the sweet release at five o’clock.

Sound terrible?

What if, instead of dealing with the monotony and stupor of the rat race to earn a few bucks, you could make money at any time, from anywhere — even while you sleep?

That’s the concept behind affiliate marketing.

Affiliate marketing is a popular tactic to drive sales and generate significant online revenue. Extremely beneficial to both brands and affiliate marketers, the new push towards less traditional marketing tactics has paid off. In fact:

  • 81% of brands and 84% of publishers leverage the power of affiliate marketing, a statistic that will continue to increase as affiliate marketing spending increases every year in the United States.
  • There is a 10.1% increase in affiliate marketing spending in the
Read More

Everything you need to know about marketing management. Marketing Management performs all managerial functions in the field of marketing.

Marketing Management identifies market opportunities and comes out with appropriate strategies for exploring those opportunities profitably.

It has to implement marketing programme and evaluate continuously the effectiveness of marketing-mix. It has to remove the deficiencies observed in the actual execution of marketing plans, policies, and procedures. It looks after the marketing system of the enterprise.

Management is the process of getting things done in an organised and efficient manner. Marketing management aims at efficient operation of marketing activities.

Marketing management smoothen the process of exchange of ownership of goods and services from seller to the buyer. Marketing management, like all other areas of management comprises of the function of planning, organising, directing coordinating and controlling.

Learn about:- 1. Definition of Marketing Management 2. Marketing Concept 3. Features 4. Importance 5. Functions

Read More

When it comes to marketing, if you’re trying to talk to everybody, you’re going to have a difficult time reaching anybody. Vague and generic messages are far less likely to resonate with audiences than specific, direct communication – which is why targeting in marketing is so important.

In marketing, if you’re trying to talk to everybody, you’re not reaching anybody. Click To Tweet

In this article:

What Is Targeting in Marketing?

Targeting in marketing is a strategy that breaks a large market into smaller segments to concentrate on a specific group of customers within that audience. It defines a segment of customers based on their unique characteristics and focuses solely on serving them.

Instead of trying to reach an entire market, a brand uses target marketing to put their energy into connecting with a specific, defined group within that market.

The four main types of market segmentation are:

  • Demographic segmentation:
Read More

If you’re like many business owners out there, the coronavirus pandemic has rocked your world. According to a SHRM study, 62% of small businesses say they have experienced a decrease in revenue since the start of Covid-19. To deal with this change in cash flow, you may find yourself having to change up other processes for the time being, such as your marketing strategies. 

Marketing During Covid-19: 5 Tips

The Covid-19 pandemic has changed the lives of consumers and businesses alike. And, with this major change and a “new normal” comes a new way to market to customers. 

To pivot your marketing amidst the coronavirus and help keep your business thriving during trying times, use these five Covid-19 marketing tips.

1. Reassure Your Customers

Your customers are your business’s #1 fans. Without them, you

Read More

Facebook makes it really easy for businesses to create and promote ads, but what it doesn’t do is optimize the chances of the ads to be successful. When you make your own Facebook ad, the ad is just sort of out there on its own and left to sink or swim, and more often than not, these ads sink. Facebook ad agencies, on the other hand, have digital marketing tools and techniques designed to make the most of digital advertising. They can also help you with different advertising channels, we are also a Google Adwords agency and an Instagram marketing agency.

Although Facebook itself brings in several billion dollars per year in ad revenue, around 40 percent of business owners who put up Facebook ads on their own only achieve marginal success, if any. That’s not because Facebook isn’t a viable advertising venue — it’s because creating successful ads on

Read More

Avatar

Whitney Blankenship

Content Marketing Manager

Reading Time: 11 minutes

SMS marketing has been around practically as long as the medium has. But recent years have brought about changes in how consumers prefer to interact with brands. Combined with the advancements in marketing software, it’s no wonder why omnichannel campaigns have become a gold standard in ecommerce marketing, with SMS as an integral channel.

The value of SMS marketing lies both in its format and proximity to consumers. Not only are mobile phones always at arms-length, but text messages are also short and easy to consume.

Add to that the fact that the target audiences of ecommerce businesses are mostly digital natives—gen Z-ers and millennials who grew up with mobile phones. That makes SMS the perfect complement to email, which has long been the established medium for digital marketing.

What is SMS Marketing?

SMS marketing stands for “short message service

Read More

If you love everything about creating and selling a new product to the audience of your choice, becoming a marketing major might be right up your alley. Marketing majors study the art and science of figuring out what people want; armed with that knowledge, they create, optimize and promote products and services to sell to a target demographic.

What does marketing actually entail? Here’s what you need to consider.

What is a marketing major?

“Marketing” is an umbrella term for anything dealing with the creation of a product or service and its subsequent branding in the hopes of getting people to buy or interact with it. Because there are so many different parts to marketing, marketing majors spend a lot of time learning about various parts of the process before concentrating and honing in on a particular area of study.

Your classes as a marketing major can vary greatly depending

Read More

A marketing degree can lead to exciting careers in consumer retail, business consultation, public outreach, and brand management.

In the fast-paced world of marketing, professionals can find employment as market research analysts, marketing specialists, and marketing managers. This versatile major also leads to opportunities in advertising, sales, and public relations. Marketing professionals research consumer demand for products and services, investigate pricing strategies, and build interest in new product releases through social media and advertisements.

This guide explores different types of marketing degrees, plus available career paths and resources for graduates.

Careers in Marketing

A marketing degree prepares graduates for roles in marketing, advertising, public relations, and sales. Marketing majors work for marketing firms, advertising agencies, and public relations agencies. They also work as marketing managers and supervisors.

Below, you’ll find more information about the job duties, earning potential, and projected job growth rates for common marketing degree jobs. In addition

Read More

Marketing principles or principles of marketing are agreed-upon marketing ideas companies use for an effective marketing strategy. They are the principles upon which we build product promotion strategies. We can use the marketing principles for the effective promotion of either goods or services.

Some companies may follow the 4Ps Strategy (or 4P Strategy). The term ‘4Ps’ stands for product, price, place, and promotion. Some people refer to it as the 4P Marketing Matrix.

Other companies, on the other hand, may have built up their own marketing principles. In most cases, they are the same as or vary slightly from the 4P strategy.

Marketing principles – 4P Strategy/Matrix

The principle of the 4P Marketing Strategy or Matrix is that marketing decisions tend to fall into four categories – product, place, price, and promotion. We refer to them as four ‘controllable‘ categories. They

Read More