As I scroll through my Instagram feed every day (cough, cough…multiple times a day), I consistently notice new posts and stories by The Frye Company. I’ve always been a fan of their boots, clothing, and accessories, but I also love the content they share on their Instagram profile.

Their posts are on-brand, creative, and aesthetically pleasing. All of their photos have the same filter on them to ensure they match — this makes their Instagram profile look professional, artistic, and organized when visitors, like myself, browse their page.

Frye’s Instagram account also encourages interaction between the company and their followers by providing them with a specific hashtag to use so they can be featured on the account when they post a photo with a Frye product.

Frye’s Instagram account is a great example of successful social media marketing — it’s attractive, distinctly Frye, engages their 197K followers, and promotes their

Read More

What Is Network Marketing?

Network marketing is a business model that depends on person-to-person sales by independent representatives, often working from home. A network marketing business may require you to build a network of business partners or salespeople to assist with lead generation and closing sales.

There are many reputable network marketing operations, but some have been denounced as pyramid schemes. The latter may focus less on sales to consumers than on recruitment of salespeople who may be required to pay upfront for expensive starter kits.

Key Takeaways

  • Network marketing appeals to people with high energy and strong sales skills, who can build a profitable business with a modest investment.
  • A network marketing business can be a single-tier program, whereby you sell the products or multi-tier where you recruit salespeople.
  • Beware of network marketing companies that create many tiers of salespeople and thoroughly research the company before you join.

How

Read More


12 min read

Opinions expressed by Entrepreneur contributors are their own.


Growing a business isn’t easy. First, you need a viable idea. From there, you need to discover a profitable niche, define a target demographic and have something of value to sell them. Whether you’re peddling products, services or information, getting the word out has become increasingly burdensome. And without the right marketing strategies to fuel your growth, churning a profit and staying afloat is virtually impossible.

However, identifying the right strategies to market your business is often likened to rocket science. How do you get your message to the right audience and do it effectively? How do you boost visibility and increase sales while sustaining a profit with a converting offer? Today, with so much vying for our attention from social media, to search engine optimization, blogging and pay-per-click advertising, it’s easy to see why most

Read More

Marketing is the process of interesting potential customers and clients in your products and/or services and persuading them to choose them over those of your competitors.

The key word in this marketing definition is “process”. Marketing involves researching, promoting, selling, and distributing your products or services (the four P’s of marketing — Product, Price, Promotion, and Place).

It’s a huge topic, which is why there are tomes written on marketing, and why you can take a four-year marketing degree.

Whether you’re running a large corporation or a small business, marketing involves everything you do to get your potential customers and your product or service together.

The purpose of marketing is to drive sales. Good marketing can get potential customers through the door or onto the website and even put a product into a potential customer’s hands, but it’s not successful marketing until the customer has bought it.

6 Keys to

Read More

Marketing is the process of interesting potential customers and clients in your products and/or services. The key word in this marketing definition is “process”; marketing involves researching, promoting, selling, and distributing your products or services.

It’s a huge topic, which is why there are tomes written on marketing, and why you can take a four-year marketing degree. But essentially marketing involves everything you do to get your potential customers and your product or service together.

When you’re putting together a marketing program for your business, concentrate on the basics, the four key components of any marketing plan: Products and Services, Promotion, Distribution, and Pricing.

The name of the game in marketing is attracting and retaining a growing base of satisfied customers. Creating and implementing a marketing plan will keep your marketing efforts focused and increase your sales.

Apple Inc. Marketing Success Story

Started from a garage in California’s Los Altos

Read More

Branding & Performance Advertising | Web, App & OEM Monetization | Affinity


We are an
ad tech company.

We create
user engagement products
for digital media.

We are fanatic about
user experience.

We are a Google Certified Channel Partner!

Google - Certified Publishing Parter

Business Units

A brand marketing platform that delivers high-impact user engagements on mobile.

Read More

A performance marketing platform that powers user engagement through native ad formats across multiple touchpoints on mobile OEMs.

Read More

A performance marketing platform that autocorrects browsing errors, thereby preventing loss of business to competitors and wastage of offline media budgets.

Read More

Innovative and Pragmatic technology that allows online publishers yield incremental revenue.

Read More

An ad operations assistant that grows revenue for content publishers by solving complex operational challenges.

Read More

Read More

The key to successful marketing is finding the right marketing strategy—including your message, timing, and method of communication—to reach and influence your consumers.

Defining Marketing

Marketing is the process of teaching consumers why they should choose your product or service over those of your competitors, and is a form of persuasive communication. It is made up of every process involved in moving a product or service from your business to the consumer. Marketing includes creating the product or service concept, identifying who is likely to purchase it, promoting it, and moving it through the appropriate selling channels. There are three primary purposes of marketing:

  1. Capturing the attention of your target market
  2. Persuading a consumer to purchase your product
  3. Providing the customer with a specific, low-risk action that is easy to take

If the objective of your business is to sell more products or services, then marketing is what helps you

Read More

Referencing a Book (Monograph)

Please fill out
ALL the details below, then click the button to generate your
reference in the correct format.

About This Tool

If
you’re a student and have ever had to write Reports, Essays or Theses, you
will have had to reference what you have used in your
report. If you mention something that someone else has
written, you need to give them credit.

The
Harvard Referencing System is one of the
preferred layouts for these references. It is a
relatively strict way of arranging the bibliographical
information.

This
tool takes in the raw information – author, title, year
of publication – and creates the reference in the
correct form.

You
can then highlight and copy this into the bibliography section of your report.

You then reference this next to the relevant section within your essay in the format (Author, Year) such as (Smith, 2005).

e.g.

Read More

City in Oregon, United States

Boardman is a city in Morrow County, Oregon, United States on the Columbia River and Interstate 84. As of the 2010 census the population was 3,220. It is currently the largest town in Morrow County, Oregon

History[edit]

Boardman was homesteaded in 1903 by Samuel H. Boardman,[6] the first superintendent of the Oregon State Parks System.[7] Boardman and his wife worked for 13 years to develop irrigation for their land; during those years his wife taught school, and Boardman at times worked on railroad construction projects. The Union Pacific Railroad passed through Boardman, where it had a station. The community was platted in 1916 at about the same time Samuel Boardman went to work for the Oregon State Highway Department and became involved in the development of roadside parks.[6]

The Boardman post office opened in 1916.[6] The city was

Read More