What is digital marketing?

Learn how digital marketing efforts drive business success in the modern world

From a general standpoint, marketing is the practice of identifying and satisfying customer needs. This is a particularly important task in the business context, as successful marketing efforts can drive inbound leads and attract a large customer case. The traditional marketing cycle involves an analysis of market orientation, product mix and business environment. Even though marketing has deep roots in business history and culture, digital marketing is a relatively new practice.

With the explosion of digital technology—including widespread and pervasive use of computers and smartphones—businesses began to experiment with new marketing tactics. Thus, digital marketing was born.

Fast forward to the present and digital marketing is as important, if not more so, than traditional marketing methods. This divide seems destined to grow wider over time, as many businesses are diverting funds from traditional to digital marketing methods. Taken

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For even the most gifted marketers, natural intuition isn’t enough.

People have been in your shoes before, and at least one of them has come up with a better solution than you can study. Luckily, many of the world’s best marketers have written about their experiences. You can (and should) use their lessons to avoid their mistakes and get a leg up on your competition.

We’ve compiled some of the best marketing books of all time for entrepreneurs, marketers and anyone else running a business or marketing a brand. Learn from some of the best marketers and best business leaders to think differently, understand the purpose of your business, decide how to sell to your customers and crush your marketing strategy in 2020 with this list.

The List: 22 Best Marketing Books You Need On Your Shelf

1. Icarus Deception by Seth Godin

You might recall that Icarus’s fatal flaw

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As 2019 begins, it’s time to reclaim marketing as a key driver of business. Management guru Peter Drucker once said, “Because its purpose is to create a customer, the business enterprise has two — and only these two — basic functions: marketing and innovation.” Clearly most business leaders embrace innovation as the lifeblood of their companies today, but lately marketing has been relegated to a staff-driven, cost center by many.  And that has caused waste, missed opportunities, and failure for many businesses.

Marketing as it was originally intended, in its fullest, truest, and greatest form, is more important today than ever before.  The world is awash in innovative products, services, technologies, solutions, business models, etc. today.  These new offerings must be brought to market and commercialized in order to generate revenue and profit.  Innovation alone cannot sustain a company; it must be paired with marketing.

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Also found in: Dictionary, Thesaurus, Medical, Legal, Acronyms, Idioms, Encyclopedia, Wikipedia.


All activities a company conducts in order to acquire and retain customers or clients. This may include basic courtesies like returning phone calls and taking meetings. It may also refer to a large, expensive campaign to encourage as many people as possible to buy a certain product. Marketing techniques in the latter instance include buying advertisements in the media, receiving endorsements from well-known experts and/or personalities, and generally aggressively pushing the product onto the target audience.

Farlex Financial Dictionary. © 2012 Farlex, Inc. All Rights Reserved


the managerial process of identifying customer requirements and satisfying them by providing customers with appropriate products in order to achieve the organization’s objectives. Marketing goes beyond merely selling what the firm produces, but starts by identifying underlying consumer needs through MARKETING RESEARCH; generating products which satisfy these needs through NEW PRODUCT

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Between social media and content marketing and ad campaigns and brand reputation management, marketing can feel chaotic. Sometimes, though, all we need to see is a quick quote that cuts right to the point of what we’re trying to accomplish in fifteen words or less.

Need a little inspiration, or a little clarity? That’s what these powerful marketing quotes are for.

Whether you’re a marketing agency or a small business (or freelancer!) grabbing your marketing by the reigns, these 105 incredible marketing quotes will transform your business and how you think about advertising, social media, content creation, and so much more.

Marketing Quotes on What Your Audience Wants

1. “The best marketing strategy ever: CARE.” –Gary Vaynerchuk, entrepreneur, speaker & marketing expert

2. “Build something 100 people love, not something 1 million people kind of like.” – Brian Chesky, cofounder of Airbnb

3. “Marketing is really just about sharing

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Featured Post

by Anandan Padmanabhan

Marketers hold in their hands the power to enhance the consumer experience using rapidly emerging technology—such as machine-learning and artificial intelligence.

  • Three Ways Snapchat Is Changing the Marketing Landscape

    Three Ways Snapchat Is Changing the Marketing Landscape

    by Chris Gomersall

    Now is the time to capitalize on Snapchat, because it provides an invaluable advantage in today’s competitive landscape: It offers something new and creative to audiences that are being bombarded with brand messages everywhere they turn. more
  • Follow This One New Trend, and You Will Be Found Online

    Follow This One New Trend, and You Will Be Found Online

    by Maris Callahan

    If you want to help people find and remember your brand online, you need a digital identity that stands out. Harness the availability of hundreds of new domains (think “mybrand.marketing”) to tell the world who you are and what business you’re in. more

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Earn Your Associates Degree Online in Marketing!

The online Associate of Arts degree in Marketing at San Juan College blends traditional marketing with new media marketing (digital, website, mobile, email, video, social media, and search engine optimization), giving students 21st Century skills to compete in the modern workplace, either as a marketing professional or as a small business owner/entrepreneur.

Marketing Degree and Certificate

Associate Degree in Marketing. San Juan College. Marketing Professionals working together brainstorming idea on white board regarding digital campaigns.

Associate of Arts (AA) in Marketing

Complete the Marketing AA degree entirely online, on-campus or through a combination of both that fit your needs.  The AA degree is intended for students who plan to transfer and continue their education in pursuit of a Bachelor of Arts Degree. The curriculum includes a strong foundation in business and marketing concepts and facilitates the building of key skills in digital, website, and social media marketing, along with other key areas

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typesofmarketingstrategiesUpdated by Nick G. on February 26, 2014

It’s hard to overstate the importance of marketing. From hot new startups to local stores, every type of business can benefit from the increased sales and heightened brand awareness that a great marketing campaign can offer. Demystify the goals behind your marketing strategy with these 10 important benefits. Simply put, if you’re not marketing your business, you’re not making progress. No matter how great your product or service is, without any marketing efforts, you’re more likely to stand still and be ignored than to move forward and find customers or clients.

Marketing is a broad term, and one that both business owners and consumers are quick to confuse with other terms like advertising and public relations. Try to think of marketing itself as a big umbrella, with fields like direct sales, advertising, and public relations all tactics that make up different parts

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    Influencer marketing is now a mainstream form of online marketing. It has been a buzzword for a while now, and the mainstream media regularly refers to it. Yet, there are still people who don’t really understand what influencer marketing is all about. Indeed, some people come across the phrase for the first time and instantly ponder, “What is influencer marketing?”

    The Influencer Marketing Hub is now an established website with hundreds of articles explaining the intricacies of influencer marketing, along with other types of online marketing. The original version of this post was the first article we wrote for the site. We know, however, that there are still people who come here for the first time, wondering what influencer marketing is. So, we have updated this article to focus on the basics of influencer marketing in 2021, heading towards 2022.

    What does Influencer Marketing look like in 2021:

    Influencer Marketing 

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