Advertising is the best way to communicate to the customers. Advertising helps informs the customers about the brands available in the market and the variety of products useful to them. Advertising is for everybody including kids, young and old. It is done using various media types, with different techniques and methods most suited.
Let us take a look on the main objectives and importance of advertising.
Objectives of Advertising
Four main Objectives of advertising are:
- Brand switch
- Switching back
Lets take a look on these various types of objectives.
- Trial: the companies which are in their introduction stage generally work for this objective. The trial objective is the one which involves convincing the customers to buy the new product introduced in the market. Here, the advertisers use flashy and attractive ads to make customers take a look on the products and purchase for trials.
- Continuity: this objective is