The global TV advertising spending in 2019 amounted to more than 176 billion U.S. dollars and it is expected to decrease, albeit slowly, to nearly 158 billion dollars by 2022. Europe together with Latin America are the only regions expected to see growth in TV investments in the measured period. Global radio advertising is projected to slightly grow between 2020 and 2022, offset by the impact of the pandemic on the industry, and ultimately reach 30.3 bllion U.S. dollars.
With regard to print media, there has been a decrease in the advertising expenditure on both newspapers and magazines, and industry forecasts are not kind to the future of print media. In 2019, global spending on magazine ads amounted to 24 billion U.S. dollars, but it is believed to drop to 17 billion in the next two years. At the same time, newspapers will not