Benefits of the Keyword Planner

Choose keywords confidently. Suggestions come from rich insights based on historical trends and marketplace competition.

  • Set bids just how you like them.

    Experiment with different bids and budget levels until you’re happy with the estimated traffic volume and keyword performance.

  • Choose wide or narrow locations.

    Keyword targeting settings help you simulate a narrow or wide campaign area — cities, metro areas, DMAs, states or provinces and nations.

  • Plan cross-border campaigns.

    Research campaigns aimed at the U.S., Canada, United Kingdom, France, Germany and Australia to find keywords in English, German or French.

  • Customize easily.

    Tailor results with filtering of historical statistics, inclusion or exclusion of phrases, and dedupe keywords already in use.

  • Use the Keyword Planner tool at no cost.

    It’s free to use this powerful keyword

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