Have you ever contemplated the difference between branding and marketing? If so, you are not alone. While the two are undoubtedly connected, there are minute differences between the two.

As a business owner, it is essential that you understand branding and marketing both in great detail, so that you can effectively utilize them together. Below is a closer look at the differences between marketing and branding.

What Is Branding?

In a nutshell, branding is who you are—and marketing is how you build awareness. Branding is your strategy, while marketing encompasses your tactical goals. In order to determine who your brand is, you need to ask yourself several questions. Questions that go beyond industry generalizations, and services or products offered and also questions to determine who you are as a company, and more importantly, who you are as a brand. The questions below are an excellent place to begin:

  • What are
Read More

Marketing Degrees and Careers At-a-Glance

Marketing degrees teach students how to analyze consumer demand and promote products to consumers. Marketing degrees allow students to work in many different areas; in fact, the flexibility of marketing degrees is one reason that they are so popular.

Thanks to such a wide variety of professions that make use of a marketing education, these degrees can be found at the associate, bachelor’s, master’s and doctorate levels. While all teach marketing concepts, each degree is tailored for particular objectives in order to most effectively prepare students for any number of marketing careers, which can range from sales worker to college professor.

Marketing Degrees and Careers In-Depth

Marketing degrees are not only found at multiple levels, but with varying concentrations and opportunities for specialization. Some degrees are for entry-level positions and provide a solid foundational knowledge base for any number of marketing careers. Other degrees are

Read More

Do you want to learn Instagram marketing?

Well, before I teach you and give you some Instagram marketing tips, let me first give you an overview on Instagram as it will help you.

Since it’s creation, it has grown into the ultimate platform for sharing photos.

Over 1.16 billion monthly users are active on the site. Daily users spend about 8 minutes on the app and 500 million use Stories daily.

There’s also a large number of influencers on the site with a massive amount of followers. And with the right plan, you can become an influential brand, too.

You need to post the right kind of content to stay relevant to current followers while also bringing in new ones.

But it can be hard to know which kinds of posts work best for growing your audience. So I am going to teach you how to become an expert Instagram

Read More


The Ideal

At its best, marketing automation is a combination of software and strategy. It should allow you to nurture prospects with highly personalized, useful content that helps convert prospects to delighted customers. 

Think of effective marketing automation like growing a garden. You need fertile soil, ripe for growth. You need seeds to sow. And you need water and light to nurture those seeds into a lush, blooming plant. With good marketing automation, it’s easier to nurture leads (the seedlings) well enough to produce paying customers (a lush, full-grown plant).

But it doesn’t end there. Customers are more than just the output of successful marketing automation. They should be at the center of everything you do, which means marketing automation should continue to play an important role in your relationship with them.

That’s why the most successful marketing automation strategies don’t consider customers an afterthought at the end of a

Read More

Is having a great product the only requirement to run a successful business? For most companies, the answer is no. Why? Because generating sales requires potential customers to understand that a product exists, what it does, and why it’s better than a competitor’s offering.

The responsibility to communicate that information rests on the shoulders of the marketing and sales teams. Typically, marketing has a predominant role at the beginning of a potential sale. For example, a marketing team may develop a new radio campaign to help spread awareness about a product launch. A sales team works to finalize a deal by communicating directly with leads and addressing their concerns.

Another advantage sales and marketing teams exploit, is collaboration. Rather than operating as independent units, strong information and idea sharing between the teams can help improve results and create a seamless experience for prospective buyers.

Here’s a comprehensive overview of the

Read More

45 CFR 164.501, 164.508(a)(3)   (Download a copy in PDF)


The HIPAA Privacy Rule gives individuals important controls over whether and how their protected health information is used and disclosed for marketing purposes. With limited exceptions, the Rule requires an individual’s written authorization before a use or disclosure of his or her protected health information can be made for marketing. So as not to interfere with core health care functions, the Rule distinguishes marketing communications from those communications about goods and services that are essential for quality health care. 

How the Rule Works 

The Privacy Rule addresses the use and disclosure of protected health information for marketing purposes by: 

  • Defining what is “marketing” under the Rule; 
  • Excepting from that definition certain treatment or health care operations activities; 
  • Requiring individual authorization for all uses or disclosures of protected health information for marketing purposes with limited exceptions. 

What is “Marketing”? 

The Privacy

Read More

City in California, United States

Oxnard, California

City of Oxnard
Flag of Oxnard, California


Official logo of Oxnard, California

Gateway to the Channel Islands

Location in Ventura County and the state of California
Oxnard is located in California

Location in the United States

Oxnard is located in the United States

Oxnard (the United States)

Coordinates: 34°11′29″N 119°10′57″W / 34.19139°N 119.18250°W / 34.19139; -119.18250Coordinates: 34°11′29″N 119°10′57″W / 34.19139°N 119.18250°W / 34.19139; -119.18250
Country United States
State California
County Ventura
Incorporated June 30, 1903[1]
Named for Henry T. Oxnard
 • Type Council–manager
 • City council[3] Mayor John Zaragoza
Bryan A. MacDonald
Oscar Madrigal
Gabe Teran
Bert Perello
Gabriela Basua
Vianey Lopez
 • City treasurer Phil Molina
 • City clerk Rose Chaparro[2]
 • City manager Alexander Nguyen
 • Total 39.14 sq mi (101.38 km2)
 • Land 26.53 sq mi (68.70 km2)
 • Water 12.62 sq mi (32.68 km2)  31.41%
Elevation 52 ft (16 m)
Read More