When you want to grow your brand or sell your stuff, email marketing is one of the most popular—and effective—tools around for marketing campaigns. In this article we’ll discuss how email marketing – and the usage of promotional emails – can help you to grow your business, and we’ll give you a few tips to help you get started with a successful email marketing campaign.

What is email marketing?

Email marketing is a powerful marketing channel, a form of direct marketing as well as digital marketing, that uses email to promote your business’s products or services. It can help make your customers aware of your latest items or offers by integrating it into your marketing automation efforts. It can also play a pivotal role in your marketing strategy with lead generation, brand awareness, building relationships or keeping customers engaged between purchases through different types of marketing emails.

A brief history

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Ever feel like you’re running out of ideas for your content marketing campaigns?

You’re not alone.

Content marketing is all about using content to attract and retain visitors and eventually turn them into customers. And most people who use it know it’s effective.

There’s just one problem: content marketing can be seriously hard work.

According to Zazzle Media, 60% of companies struggle to produce content consistently, and 65% find it a challenge to produce engaging content. And not engaging your visitors means you’re losing money.

zazzle content marketing stats

We get it.

If you’re running content marketing campaigns, day in, day out, it can be hard to consistently come up with new ideas and keep the momentum going.

That’s why we’ve written this article. From blogging and social media to video and visual marketing, we’ve got a great collection of B2C and B2B content marketing examples to inspire you.

These marketing examples from

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With the right credentials, you can advance your career in the marketing industry. There are hundreds, if not thousands, of certifications for marketing professionals. We compiled this guide of reputable marketing certifications to make it easier for you to boost your skills and advance your career. We chose these courses to present you with the highest-regarded universities offering marketing certificates, the free paths for learning how to use today’s most important digital marketing skills, and the professional marketing organizations most trusted in today’s economy.

What is the purpose of a marketing certificate?

A marketing certificate can be useful if you feel you need more formal training in marketing skills, such as media marketing, search engine optimization, email marketing, customer development, market research and strategic brand management. The courses you take to obtain a marketing certificate can also familiarize you with marketing tools, including social media platforms, Google Ads, Hootsuite, HubSpot

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