Well, 2020 is here. And, so far, it doesn’t look much different than December 2019. That’s why we asked dozens of digital marketers for their best marketing strategies of last year—and, boy, did they deliver.

Here’s a look at what tops the list for marketing experts 2019—and what we think are the 16 best marketing strategies you can take into 2020. 

1. Educate with your content

Content has long been king and 2019 was no different.

Citing figures from the Content Marketing Institute’s 2019 trends report, Robin Barendsen, head of digital marketing at office space rental company WehaveAnyspace, noted 77% of B2B marketers use content marketing.

“In fact, the majority of B2B content marketers use educational assets to nurture leads and build audience trust, which is absolutely essential for inbound marketing,” he said. “Think about informational blogs, white papers or quizzes.”

best marketing strategies graph of types of content

Image source

We’re likely preaching to the choir

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While the brain of a business is the finance department, body the product offered, the heart is the marketing department of the business which pumps oxygen and the necessary nutrients to every other body part. Unlike the old times, marketing no more deals only in the communication of the product to the consumers. The activity is now found in every aspect of the business. One should not turn a blind eye to the importance of marketing as marketing fuels both the external and internal activities of the business today.

Today, large and small-scale, global and local, innovative and traditional, public and private, everyone is competing for the same market. Companies have realized the power of holistic approach to marketing to create and maintain a desirable demand, reputation, and competition. The role of marketing is too diverse to be summarised in one small article. Nevertheless, we’ve come up with few arguments

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Marketing is the process of “creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large,” according to the American Marketing Association. This process is done in a number of different ways; marketing professionals use one or more of the five concepts of marketing in order to earn consumer confidence and create profitable, long-term relationships with consumers. But not all the concepts are equally effective.

Robert Katai, an experienced marketing strategist, provides the definition of a marketing concept: “A strategy that companies and marketing agencies design and implement in order to satisfy customers’ needs, maximize profits, satisfy customer needs, and beat the competitors or outperform them.” The main five include the production, product, selling, marketing, and societal concepts, and they have been evolving for decades. Not every concept is beneficial to every business, so here is a timely and convenient opportunity to learn more

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  • UCLA Blood Drive

    The City of Torrance is hosting a blood drive on Thursday, July 29th from 8 a.m. to 1 p.m. at the Ken Miller Recreation Center. Donate and save a life.



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    Living with Urban Coyotes

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    NEW YORK, June 24, 2021 /PRNewswire/ — AdTheorent, Inc., a digital advertising leader using advanced machine learning technology and solutions to deliver real-world value for advertisers and marketers, today announced that it has been selected as the winner of “Best AI-based Solution for Advertising” in the fourth annual AI Breakthrough Awards program conducted by AI Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global Artificial Intelligence (AI) market today.

    AdTheorent’s programmatic marketing platform uses market-leading data science and machine learning (ML) capabilities to deliver advertiser-specific business outcomes for top brands.  AdTheorent’s proprietary suite of tools and methodologies maximize campaign performance and ROI for advertisers, while operating in a privacy-first manner.  AdTheorent stood out from others in the space because AdTheorent’s performance focus is centered around ingesting non-personalized data signals and using statistical data for modeling and targeting, making the

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