No matter how much you tout the greatness of your product or service, that alone won’t guarantee success. In the consumer marketplace, you must also establish a unique, memorable, trustworthy profile by capturing consumers’ attention and building a long-lasting relationship with them. The key to accomplishing this is brand advertising.

What is brand advertising?

Brand advertising is a form of advertising which helps establish connections and build strong, long-term relationships with consumers over time.

Companies that use brand advertising aim to get long-term positive recognition. These companies establish brand identity, credibility, and loyalty with their prospects intellectually and emotionally.

Which form of advertising influence demand for a specific brand?

Two primary types of advertising exist: brand advertising and direct response advertising.

Direct response ads (or performance-based ads) are used to drive immediate action from users, while brand advertising is designed to increase overall demand for a brand.

Direct response ads

Read More

Snoop Dogg is joining Def Jam as a strategic consultant.

The ‘Drop It Like It’s Hot’ hitmaker will be working at the record label in a newly-created role as Executive Creative and Strategic Consultant, which will see him work across their executive team and artist roster, with an “immediate focus” on A&R and creative development.

Snoop is thrilled to have been offered the chance to work with the label, who he hailed as the “holy grail of hip-hop”.

He said in a video announcement: “Now, you may wonder why, so late in my career, would I wanna work for Def Jam Records.

“Well lemme tell ya, as a young rapper, Def Jam was the holy grail of hip-hop.”

After reflecting on the label’s legacy of great music as clips of artists including Public Enemy, the Beastie Boys and Ludcaris played, Snoop has vowed to give their current roster the benefit

Read More