In an era of diverse marketing and advertising platforms, entertainment and modern culture, children from all over the world are exposed to a great number of marketing and advertising activities.

Children represent a huge market for advertisers. In addition to the purchasing spend they represent and the influence they exert on their parents’ shopping decisions, children who have not yet formed their tastes, desires and preferences become an ultimate target for advertisers and remain as such throughout adulthood.

Children today enjoy wide access to technology and marketing communications and it is evident that children are increasingly media literate. Due to their vulnerability, inexperience and lack of ability to critically reflect on the received information, advertisers should be especially diligent in protecting these young consumers from harmful, potentially deceptive and offensive information.

For example, marketing and advertising to the young generation must not encourage children to be involved in dangerous activities

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Advertising is the promotion of products or services to the public, and an effective advertising strategy is essential to the success of any for-profit company. This field has grown more important, as well as more complex, since the advent of the digital era. In addition to traditional print, radio, and TV ads, today’s digital marketing professionals have many more channels to use as well as greater control over the audience these channels reach.

Google Ads search advertising is a quintessential example of this new era; while similar in format to print ads, the power of Google’s search algorithms and user data allow advertisers to target ads so that they are displayed only to users likely to be interested in their products, and to pay only when these ads are successful in garnering clicks. Social media marketing such as Facebook advertising and Twitter advertising also allows for user-specific targeting of ads

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*Gartner Magic Quadrant for Ad Tech, Andrew Frank, Lizzy Foo Kune, James Meyers, Eric Schmitt, 11 October 2018
 
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Here is a group of words and expressions that are often used in the advertising business. This vocabulary can be used in English for specific purposes classes as a starting point to help build vocabulary. 

Teachers are often not equipped with the exact English terminology required in very specific trade sectors. For this reason, core vocabulary sheets go a long way in helping teachers provide adequate materials for students with English for Specific Purposes needs. This vocabulary will also help English learners interested in building vocabulary in this profession.

advertisement – ad

advertiser

advertising – publicity

advertising agency

advertising agent

advertising budget

advertising campaign

advertising columns

advertising consultant

advertising dealer

advertising effectiveness

advertising expenses

advertising in the yellow pages

advertising man – adman

advertising manager

advertising media

advertising planner

advertising poster (GB) – advertising board (US)

advertising rate

advertising support

advertising to sales ratio

announcement – press release

art director
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It’s often said that “it takes money to make money.” This often refers to the fact that a business must advertise in order to create an awareness of what is being offered to the general public. The average person is exposed to over 1,000 different brands and messages every day that promote a business or specific products. This means there are some certain advantages that can be gained by advertising, but there are certain disadvantages in the modern advertising campaign that must be considered as well.

If you’re thinking about a new advertising campaign, then here are some of the pros and cons to consider as you begin creating.

The Pros of Advertising

1. It’s an easy way to create a value proposition.
Prospects need to see that something can solve a problem for them in order for them to consider making a purchase. Value is often seen as saving

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So, you’re considering a career in advertising. Well, it’s an industry that has plenty of perks, although you should not believe everything (or, to be honest, almost anything) you see in movies and on TV. Advertising, like any other commercial industry, requires hard work, dedication, and a thick skin. But if you think you can handle it, here’s a run-down of the ad agency world.

Let’s Start With the Creative Department

If you are creative and like to write or design, you’ve probably already added advertising to your top five list of career opportunities. Working in a major ad agency’s creative department is a dream job for most, but you may find you would rather work in a small ad agency, in-house agency, or even on your own as a freelancer.

You’ll be working as a team, and your creative personality will not only be valued, it will be relied

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Online advertising is one of the most effective ways for businesses of all sizes to expand their reach, find new customers, and diversify their revenue streams.

With so many options available – from PPC and paid social to online display advertising and in-app ads – online advertising can be intimidating to newcomers, but it doesn’t have to be. WordStream makes online advertising easy, and we’ve helped thousands of businesses grow by leveraging the power of paid search and paid social advertising.

Online Advertising: Paid Search

When you think of online advertising, the chances are pretty good that you’re thinking of paid search advertising. Paid search – also known as pay-per-click advertising, or PPC – is one of the most common and effective types of online advertising.

Image via Google

Paid search allows you to bid on relevant terms and phrases that may cause text-based ads to be displayed to users

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Here is your essay on Advertising!

The term ‘advertising’ is derived from the original Latin word ‘advertere’ which means ‘to turn’ the attention. Every piece of advertising turns the attention of the readers or the listeners or the viewers or the onlookers towards a product or a service or an idea. Therefore, it can be said that any thing that turns the attention to an article or a service or an idea might be well called as advertising.

Image Courtesy : brianrowe.org/LIS550/wp-content/uploads/2012/03/Gender-specific-advertising-heap.jpg

According to American Marketing Association, “Advertising is any paid form of non-personal presentation of ideas, goods or services by an identified sponsor”.

Advertising includes any informative or persuasive message carried by a non-personal medium and paid for by a sponsor whose product is in some way identified in the message. Traditional mass media, such as television and magazines, are most commonly used. However, the direct mailing of catalogues,

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Any medium that can take a message from an organization to a potential consumer can be used for advertising. Of course, the most popular media are television, radio, the Internet and print, such as newspaper, magazines, etc. Television is popular because of its large reach, but it is also costly. The 2012 Super Bowl was watched by over 111 million people, and companies that wanted a 30-second commercial during that game paid an average of $3.5 million.

Print and radio advertising can be considerably cheaper than television, but they reach much fewer people. The Internet is becoming a very popular advertising medium, not only because the cost is reasonable, but because the reach cannot only be large, but it can also be very specific. Search engines like Google and social networking sites like Facebook and LinkedIn are able to use data about their users to place advertisements in front of

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Advertising is a form of selling a product to a certain audience which communication is intended to persuade an audience to purchase products, ideals or services whether they want or need them. While advertising can be seen as a way to inform the audience about a certain product or idea it also comes with a cost because the sellers have to find a way to show the seller interest in their product. It is not without social costs. Unsolicited commercial email and other forms of spam have become so prevalent that they are a major nuisance to internet users, as well as being a financial burden on internet service providers.[1] Advertising increasingly invades public spaces, such as schools, which some critics argue is a form of child exploitation.[2] Advertising frequently uses psychological pressure (for example, appealing to feelings of inadequacy) on the intended consumer, which may be harmful.

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