Name given to the advertising in public spaces

Out-of-home (OOH) advertising, also called outdoor advertising, outdoor media, and out-of-home media, is advertising experienced outside of the home. This includes billboards, wallscapes, and posters seen while “on the go;” it also includes place-based media seen in places such as convenience stores, medical centers, salons, and other brick-and-mortar venues.

OOH advertising formats fall into four main categories: billboards, street furniture, transit, and alternative.[1]

The OOH advertising industry in the United States includes more than 2,100 operators in 50 states representing the major out of home format categories.[citation needed] These OOH media companies range from public, multinational media corporations to small, independent, family-owned businesses. Currently, the United Kingdom and France are Western Europe’s first and second largest markets for OOH, respectively. Data from Outsmart (formerly the Outdoor Media Centre), the UK’s out-of-home advertising

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The Dow Jones Industrial Average briefly dropped 280 points Monday, as data showed a slowdown in China’s economy. Tesla stock skidded after the National Highway Safety Administration opened a formal investigation into Tesla’s Autopilot system.




X



Among Dow Jones leaders, Apple (AAPL) sold off 1.5% before paring losses Monday, while Microsoft (MSFT) moved down 0.4% in today’s stock market. Home Depot (HD) is just below a new buy point, while Disney (DIS) is trying to break out past an entry.

Tesla (TSLA) looked to compound Friday’s 0.7% loss, skidding over 5% Monday morning. The EV giant dropped below a recent buy point.

Among the top stocks to buy and watch, Nvidia (NVDA), RH (RH) and Shopify (SHOP) are in or near new buy zones.

Nvidia, Microsoft and Tesla are IBD Leaderboard stocks. Apple is an IBD SwingTrader stock.

Dow Jones Today: Chinese Economy Slows

The Dow Jones Industrial Average lost

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We’ve all hit it – that wall that seems to sap away all your magical creative marketing juices. Suddenly you feel like Peter Pan without his pixie dust.

64 Creative Marketing Ideas to Boost Your Business

All you need is a bit of help to kick your marketing strategy back on track. And guess what? We’re dishin’ out 64 creative marketing and advertising ideas plus inspirational tips to help you bust through that brick wall, generate more leads and increase online sales. Let’s get started with…

Social Media Marketing Ideas

Push your handles – If you’re really looking to bump up those Twitter followers, you can’t be afraid to be a bit shameless. Speaking at a conference? Put your Twitter handle on the slideshow (heck, keep it in the corner the entire presentation). Ordering new business cards? Better include that adorable handle!

twitter marketing

Very cool Twitter-themed business card from Luis Felipe Silva

Join in on weekly hashtag themes like

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Marketing is all about reaching your target audience at the right place and at the right time.

With more than 4.8 billion people using the internet today, internet marketing is one of the easiest and most affordable ways to reach your prospects.

Sounds like a no-brainer, right? There’s just one question.

What exactly is internet marketing?

In this column, you’ll learn how internet marketing is defined, how content marketing differs from traditional advertising, and why marketers are so excited about it.

You’ll also find examples of different types of content you can use to reach your internet marketing goals.

Ready? Let’s get to it!

Internet Marketing Explained

Internet marketing is the promotion of a company and its products or services through online tools that generate leads, drive traffic, and boost sales.

Also called online marketing or digital marketing, internet marketing relies on digital channels to distribute promotional messages.

Internet marketing

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“How we can do better” is a new column that takes an insider’s look at various sectors and how they could improve. In this installment, we delve into film criticism in Indonesia.

“Hopefully, this talk won’t turn into something toxic and negative,” said Joko Anwar, one of Indonesia’s leading filmmakers, as he opened a discussion between filmmakers and film critics through Twitter Space, the social media’s live audio feature, on Aug. 20. That heads-up seemed necessary; there needed to be an antidote to the recent clash among filmmakers, critics and moviegoers in the country.

The clash started with the bad reception for doctor-and-musician-turned-filmmaker Tompi’s latest film, Selesai (Finished), which was panned by the general audience (its rating on the movie database site IMDb is 4.6 out of 10 stars). The public disdain was not only targeted at the film’s artistic quality but also its “sexist tone”, as one IMDb reviewer

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Reviewing and approving marketing content can be a lengthy process. It takes time away from innovating and executing campaigns. Automation of approvals actions and notices can speed up the process and reduce redundant work and tracking needs.






Details  


Get the approval you need with real-time teamwork with Microsoft Teams. Use @mentions to ping team leaders when projects need sign off, or to get team members’ attention throughout the creative process. In Teams, use Connectors to add frequently used apps like Yammer.

Now you can easily manage social media approvals from your company’s internal Yammer group. Then use Microsoft Flow to automate simple tasks like approving posts, so you can focus on getting your most innovative work done.



Highlights


  • Keep projects moving to get approval on tasks.

  • Improve workflow with automation to focus on

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Support for Windows 7 ended on January 14, 2020

We recommend you move to a Windows 10 PC to continue to receive security updates from Microsoft.


Learn more

 

The recommended (and easiest) way to get SP1 is to turn on automatic updating in Windows Update in Control Panel and wait for Windows 7 to notify you that SP1 is ready to install. It takes about 30 minutes to install, and you’ll need to restart your computer about halfway through the installation.

To check if Windows 7 SP1 is already installed on your PC, select the Start button, right-click Computer, and then select Properties.

If Service Pack 1 is listed under Windows edition, SP1 is already installed on your PC.


Before you begin



Check if your PC is 32-bit or 64-bit


You’ll need

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Sign in with your Microsoft account, or work or school account


For the best experience at Office.com, sign in with the same Microsoft account, or work or school account you use with Office.


  • Microsoft account    This is the email address you use to sign in to Microsoft services like Outlook.com or even Xbox Live. It’s called your Microsoft account, but it doesn’t need to be a Microsoft email address; it’s whatever email address you want to use—the same way you sign in to any number of services on the web, like Facebook or Twitter.


  • Work or school account    This is the account you were assigned by someone at your organization and what you sign in with to access the various Microsoft 365 services offered by your organization.

After signing in, store any

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Ask a professional in the business what the key to success is in advertising, and you’ll most likely get an answer that echoes the mantra of Stephan Vogel, Ogilvy & Mather Germany’s chief creative officer: “Nothing is more efficient than creative advertising. Creative advertising is more memorable, longer lasting, works with less media spending, and builds a fan community…faster.”

But are creative ads more effective in inspiring people to buy products than ads that simply catalogue product attributes or benefits? Numerous laboratory experiments have found that creative messages get more attention and lead to positive attitudes about the products being marketed, but there’s no firm evidence that shows how those messages influence purchase behavior. Similarly, there is remarkably little empirical research that ties creative messaging to actual sales revenues. Because product and brand managers—and the agencies pitching to them—have lacked a systematic way to assess the effectiveness of their ads,

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